5 Things that Go Wrong in Custom Brochure Printing

Never waste your money in brochure printing. If you find yourself needing to do some custom brochure printing for business, you have to know some of the common mistakes that happen when people do customize a lot of their designs and layouts for color brochures. Listed down below are seven of the common things that go wrong with custom brochure printing. Let these help guide you in avoiding the common dangers that many designers experience with brochure customization tasks. 1. Bad experimental folds – Most people who customize their color brochures use fold schemes that are beyond the typical trifold brochures. They think they can innovate by using more odd and advanced folds that are sometimes too complicated and unwieldy for the typical reader. It might look good at the outset, but functionality wise, it fails. That is why you should try to always see if experimenting with folds will really help you or if trifolds are better for functionality. 2. Wrong brochures sizes – Size is also a common issue when someone customizes their color brochures too much. As with most cases, one budding designer will want to customize his or her size for their color brochures either to increase visibility or to increase mobility. Now, these can usually achieved by either increasing the size or decreasing the size of the color brochure. However, going beyond the standard sizes can sometimes cause the brochures to fit standard brochure racks. This limits the deployment options for those brochures especially if they get too large for most of the brochure racks that other key locations provide. So think about those custom sizes carefully. 3. Bad font design – When people customize their color brochures, they typically want to play with the fonts. However in a lot of cases, they play with those font customizations too much that the font text itself hinders the actual ease of reading the custom brochure. This makes the brochure a lot more ineffective as readers will have a harder and slower time understanding precisely what the brochure is saying. It might look good, but with the bad font, it won’t take off as a good custom brochure. So try to achieve a balance and uses simpler but more stylistic fonts. 4. Common color scheme – When it comes to the color scheme for brochures, people typically make the bad customization move of using more common colors. Common colors for brochures mean that the print itself is hardly visible especially from a distance in most typical brochure deployment locations. Moreover, the common color also makes it impossible for the brochure to be competitive with others. That is why in your customizations, you should always use more exotic colors to make your custom brochures more noticeable outright. 5. Inappropriate image/graphic choices – It is also commonplace for a lot of custom brochures to have inappropriate image or graphic choices. A lot of these mistakes happen to newcomers in brochure printing wherein they insert bad and common type clip-arts or low resolution images from the web. Real professional brochures typically use original works of art that are set at high resolutions for the best brochure printing result. So make sure you check your images yourself and set them as high-resolution when necessary. So those are the things that can go possibly wrong with your custom brochures. Customization is a key ingredient to innovation when it comes to brochure printing, but you should be aware of the dangers that can be encountered along the way. With the items above plus their tips, you should be able now to safely navigate around these dangers. So reread the items above and go for your custom brochure printing.

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