How to measure your social media efforts
Social Media has become the rage but it is not a fad that will come and go it is here for quiet sometime. Once you have planned to create a facebook fan page or a twitter account for your business the next step is to how to track social media efforts put in by you.
It is essential that you remain updated on various social networking sites but it is more essential to see how much yield on investment you are getting.
Hereby, we have mentioned few Social Media Strategies that can assist you in securing your prospective customers. See whether it is a niche site that you are looking for-Today, nearly every business is online hence, it is better to devote the time on the sites that are relevant and well suited to your niche brand.
For instance, there are various social networking sites but you don’t need to advertise your product on all of them; instead use the site that is highly relevant to the niche.
Plan- If you have ventured out with a new business; it is essential that you make a concrete plan. Adding videos on you tube can increase your online presence, but at the same time to provide an edge to your competitor the business enterprise should plan well.
Budget- The Social Media Platforms provides you enough visibility but a business enterprise has to put monetary restraint to it. Here are some tips on how you can manage your business well. Analyze the time- To track social media you need to analyze the time that you have devoted to various online activities. Make a list whereby you are able to prioritize the activities that provide you adequate results and make another list with the worst results.
Opportunity cost of capital- For every effort that you have put in there is an opportunity cost of capital. So, the trick is the effort should not take a toll of your time.
Here are some social media tracking metrics that you need to know Google Analytics- It is one among the best Social Media Tracking Solutions because it can provide you insights on how much traffic is generated to your site.
Content- Content is a fuel that propels up your search engine ranking. It is not essential to check on constant basis whether your retweet goes up or not or whether the facebook fan page is blasted with comments.
To track social media success an enterprise need to judge on the basis of unique views, time devoted by the visitor on the page and the number of pages viewed by them. You can easily track this by pressing tab content in Google Analytic Solutions. Use Social CRM Tool- One of the quintessential tool to determine whether you are a prolific writer or not depends upon whether you are able to engage the visitors or not. The social CRM tool is the solution for it. To Track Social Media efforts you can take advantage of tools like Sprout Social, it will let you know whether the efforts put into are providing you the results or not. Last but not the least; try to look into the conversations with regard to your company in contrast to the competitors.
About the Author
We at Salt Social offer various social media monitoring tools like social media analytics, social media dashboard for brand tracking and auditing service to achieve desired business rules.
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