6 Facebook Marketing Strategies
There are more than 800 million people on Facebook each day. Facebook is much more than a way to keep in touch with friends and family; Facebook marketing is an important tool for online business.Facebook enables your business connect to people on a reliable , well-known system, where potential customers can see their friends, family or work colleagues connecting with your business and brand.
So what are the best ways to use the power of Facebook in your marketing campaigns ?
1. Facebook Advertising .
The exceptional factor regarding advertising on Facebook is the versatility of your adverts . You can tailor your adverts so they only show up to specified segments or groups of people based on the information contained in their profile or based on their gender, location, or individual likes or dislikes .
There're 2 main types of advertisement choices .
The first is 'Impression based' adverts. Each time your advertisement is displayed onto a user's screen, it is counted as an impression. This advertising tactic on Facebook is typically used by businesses who are running many different advert combinations.
The second ad method is 'cost-per-click' or CPC. You only pay when somebody actually clicks on your advert . Therefore , in theory , you could get hundreds of 'free' impressions. If your budget is low, say $5 - $20 per day, your best choice is to advertise using cost-per-click.
2. Promoted Posts
Promoted posts appear in the news-feed of all your fans and show up on their friends news-feeds too . It's essentially a paid story that is seen by more people than a regular post. Make certain that when you do decide to promote a post, it's current and engaging .
3. Use Facebook Apps.
Facebook marketing tools allow you have as many as twelve apps on your branded page. Four of these apps are shown automatically, with the other apps only becoming seen by clicking and expanding the tab on the right. You cannot move the photo app as the default, but you can manage which other three apps sit next to it. It's important to switch them regularly with new offers or promotions.
4. Add a 'Like Box' to Your Website
One of the simplest Facebook marketing strategies to push traffic to your Facebook page is to showcase it on your own blog or website . A "Like Box" will make it really easy for your website visitors to 'like' your page without ever having to leave your website.
5. Use Pictures In Your Posts.
Photos on Facebook can generate over 50% more likes than an average post. You can include your own images, sayings , stats , graphics , or anything you think will catch the interest of your target audience. As a general rule 90% of your posts should include images!
6. Intelligent Questions Increase Engagement.
People move quick on the internet and will rarely to comment with very long replies. Just before you post a question, think of the possible replies . Make sure you ask questions that allow for short and easy responses .
About the Author
When setting up an online business there can seem to be a mountain of obstacles to climb - from understanding social media marketing to search engine optimisation, from blogging to pay per click advertising, from finding the right products to sell to finding customers to buy them, the list goes on. To learn how to quickly and easily guide your online business to success visit http://www.jonallo.com
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