The Real Costs of PPC Advertising...Ouch!
Add Them Up Before You Call On Google
Paid per click advertising has been around for a few years on the Internet as one of the best ways to market and advertise. However, the costs of ppc advertising can be somewhat hidden and confusing to novices in the field.
Please read 'substantial' into 'somewhat.'
PPC (paid per click) advertising is when you pay for clicks on your ad that takes a potential customer to your website. You can pay pennies to dollars per click, based on how well you want to market your website and product. Some ppc’s are running at over $80 per click that you pay to have some potential customer click on your link. The biggest keyword here is “potential customer.”
If you have decided to go the pay per click route with your advertising, you have to decide whether the click price is worth the effort. Not every potential customer will purchase your product from your website or spend any money while they are there. It is possible that less than 20 per cent of click throughs will generate a sale for you. This is where the costs of ppc advertising have to fit snugly into your budget. If the price you pay per click is too high, you will actually lose more money than you are making. If the price you pay is too low, you will rank lower on the search engines and get less click throughs to your website and thusly less customers onto your website.
Not good.
Take caution when you are choosing ppc advertising and look at the overall costs of the campaign. It may be worth it to do a short campaign of ppc advertising to help give you a better idea if ppc advertising and the costs will work well for you.
About the Author
A tweenty year veteran of Madison Avenue, Kevin Browne now devotes all his time to copywriting and advertising and his new site http://www.become-a-copywriter.com
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