The Three Levels Of Sales And How To Master Them For An Avalanche Of Lasting Wealth

Selling is fantastic. If you are good at it, you can literally print your own money. You can work part time and make a lucrative full time income. You can get a job at any company, during any economy. You will never care again about finances, as you're bank account will always be overflowing with cash.

But in order to get there, you've got to get good at it. Many people enter into the sales profession because they are lured by the huge potential. However, almost everybody drops out after a short while. It's not easy. Not that it's complicated, or you need to learn advanced calculus or anything. It's just that you've got to face a lot of rejection.

Sales involves getting people to do things that they wouldn't choose to do on their own. And it involves them parting with their money. This is very tough. People like their money. You need to convince them that whatever widget you're selling is worth more to them than their money. This is very difficult. But if you can do this on a consistent basis, you'll be the richest person you know.

There are basically three stages of sales. Naturally, the most advanced level is where all the easy money is.

The first level is the hard sell. This is when you know the product like the back of your hand, and can describe the benefits in lots of different ways. You've heard all the objections, and can easily overcome them. You just keep on blasting away with benefits, and overcome objections as they come up.

Most salespeople never get beyond this level. Still, there's lots of money to be made here.

The next level is slightly more advanced. You'll need some better communication skills than just being able to hammer your clients with benefit after benefit. This is when you develop rapport. You actually talk to your client about what they want. They open up to you, and tell you what they're looking for.

The more you talk to them about their criteria, the more you really know what makes them tick. Once you've got enough information. It's just a matter of choosing the particular benefits that match their criteria, and describing them in a compelling way. This is a lot more relaxed than level one, and you'll get a lot more sales. Less stress, and a lot more money. The folks who sell at this level feel as they've discovered alchemy.

The next level is unknown by few people, and practiced by even fewer. It involves something called "meta programs." These are people's unconscious filters through which they make most of their decisions in life.

Some people choose based on the big picture, some people choose based on details. Some people need lots of external data, some people trust their gut. Some people are motivated by moving away from pain, others are motivated by moving toward pleasure.

By asking the right questions, you can effectively elicit their unconscious strategies. You'll know exactly how to present the product. You'll know exactly what internal steps they take when deciding that a product is right for them.

When you can elicit their criteria, as explained in level two, and then present the benefits of your product to them so they not only match their criteria, but also by using language that is congruent with their unconscious decision filters, you'll rarely miss a sale.

Instead of hammering ten clients and selling one, you'll have a relaxed, easy conversation with three and sell two. You'll work less hours, and make more money. A lot more.

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