Popular Business Card Mistakes To Avoid
Business cards are almost old fashioned when compared with new gadgets and high technological items of today. In fact, most people would just get their Blackberry, mobile phones, or PDAs if they want to remember your information and contact details.
And still some would prefer that you just email it to them when you get yourself in front of your computer.
Nevertheless, a business card still has charm on its own. Even with new electronic gadgets coming out everyday, you still cannot question the position of business cards in the world of business. Without a business card, you are most likely to have a difficult time introducing your business to anybody, and to get them to remember your contact information.
Yet, many business cards come out terrible and cheap representations of some businesses. More often than not, these print cards have become representations more of creativity rather than what it should be – a demonstration of class and good taste.
In order to have classy print cards at your disposal, here are business card printing mistakes that you’d do well to avoid:
* Number one rule that you should not forget: avoid printing your own cards. Stop being noble trying to save money for your business. If you can’t do it, just get a business card printing company (a professional one at that) to produce your custom cards for you. It can’t hurt very much to hire a commercial printer especially if you’re not confident that you can do a better job.
* Big typefaces are just a no-no. Particularly on the address and contact information, please, do not use large fonts and all capital letters. If you don’t want to come off as over sleazy and cheesy, you’d do well to avoid these fonts.
* Your face should stay where they are – on your head. Just because it’s becoming fashionable to put your face in your business cards, it doesn’t mean that you should also have it printed in yours. Only ordinary real estate agents should have the license to do this.
* Metal business cards can get you detained. Sure, metal business cards are unique ideas to print your cards. But you might want to reconsider when the airport authorities order you to leave them in the counter before you board an airplane.
* Big lousy pictures on color business cards are just that – lousy. What is important is your name, address and contact information. Nothing else. If you want to impress with big images and pictures, go get yourself a brochure or a catalog perhaps to advertise your business.
* When you do round edges, don’t forget to work on your margin. You need to leave enough margin space to make it look good.
Final note: margins do matter. So invest on a good margin. Don’t let your text get anywhere near your margin and you’ll do just fine.
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About the Author
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
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