How to Market Your Services Online Effectively and Profitably

Almost every person stuck in the offline rat race has had at least a couple of fantasies about running all of their own businesses online so that they can get out of the drudgery. The eternal question now, though, is what should you be doing? Deciding which kind of business to go after is incredibly important and is often a very frustrating process. For the most part, people choose one of two options: affiliate marketing or the creation and selling of unique products. You can also choose between selling or providing a service. It's important to follow your instincts here because if you don't, you'll run into all sorts of problems later on.

If you like the idea of being an online service provider, this is an idea that may be appealing to you. And if you already enjoy working with videos, this might just be what you've been trying to find. This service is about remodeling videos for businesses; probably smaller businesses would be attracted to this. It's important to learn as much as possible about videos and what makes them worth watching or not. Of course you are going to need to learn about creating and editing videos, which is easy and doesn't even require software for that. This means that you can get a great start by offering this service for free to your first few customers--the ones you'll find through the different marketing forums out there. There are lots of different sorts of experts and professionals in each and every niche or market. If you can swing it, you can create marketing videos that feature each of these experts. But this is not about interviewing them although you can do that if you want. You do, however, talk about these experts, explain what it is that they do and why what they do should matter to the people who are in your audience. You need to remember that this sort of marketing is different and you should take note of the simple fact that you are using both the experts themselves as well as the information that they provide. So in a sense, odd as it may be, you're not just encouraging your audience to associate you with those experts, you're encouraging your audience to think of you as an expert too.

If your goal is to be a player in one of the very competitive niches you can do this pretty easily. The key is a lateral approach instead of the head-on approach that is probably your first instinct. Pick the niche you want to pursue, and then do research so you can find good sub-niches, or, areas where you can provide content. Then you put it together or make an ebook or series of videos about that content or about the sub-niches and then market them. What you have to do is come at the content and niches from a different angle so that you're going after the same audience but with a new approach so it feels new to them.

It's likely that, as you've been learning, you've heard about using OPM (Other Peoples' Money) for business needs. This is a principle that has withstood the test of time and has been the source of quite a few amazing fortunes. We've discussed some things here that feel quite similar because they all talk about the best way to use the concept of leverage. Hopefully now that you have got a better idea and understanding of what leverage is all about so you can go out there and make a difference.

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