Business Growth - Taking A Look At Innovating For Cash
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A little over three decades ago, Bruce Henderson, the Boston Consulting Group's founder, warned managers, "The majority of products in most companies are cash traps. They will absorb more money forever than they will generate." His apprehensions were entirely justified. Most new products don't generate substantial financial returns despite companies' almost slavish worship of innovation. According to several studies, between five, and as many as nine, out of ten new products end up being financial failures. Even truly innovative products often don't make as much money as organizations invest in them. Apple Computer, for instance, stopped making the striking G4 Cube less than 12 months after its launch in July 2000 because the company was losing too much cash on the investment. In fact, many corporations make the lion's share of profits from only a handful of their products. In 2002, just 12 of Proctor
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At CJPS Enterprises, we specialize in execution. Getting things done. Our approach is designed to give your company an unfair advantage. We have years of experience in the medical industry, a long list of contacts and access to the leading minds in healthcare. We're catalysts, analysts, managers, negotiators - experts in every aspect of raising capital and facilitating breakthrough growth. Visit us at http://www.cjps-enterprises.com</a>
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