What You Didn’t Know About Billboard Promotion
Billboard Promotion
Your business needs to live and breath and the sustenance that makes this possible is clientele, but where does that come from? Advertising is the lifeblood that keeps your business keeping you in a warm home with food on the table. Millions are spent on advertising research each year allowing for the closest to perfect advertising strategy to be implemented. How do you keep up if you haven’t yet received your master’s advertising and marketing studies?
There is a golden rule that needs to be followed. You don’t need to know that 4-color print ads utilizing colors like sky blue, golden yellow and others used to produce the highest levels of satisfaction in researchers test groups, but that now black and white ads have come to surpass the 4-color scheme. What you do need to know is that repetition works, repetition works, repetition works.
You want your company’s name and logo out there. Make it visible and recognizable. Hit your potential clientele over the head with your logo so much that the next time they have something swinging towards their head, they immediately think of your company.
Use horizontal cable ads that hit the same group every night at the same time for the next 365 nights. If you can find some reasonable bargains billboard advertising is a great way to create the repetition you need. Billboard advertising is like the poster child of repetitious advertising strategies. Billboards don’t have the qualities that lend themselves to bold, new creative campaigns; they are simply there for the sake of creating repetition. Save your money on hiring someone to come up with that bold new campaign that utilizes all the latest in advertising strategy and go cable or go billboard, but above all go repetition.
About the Author
Miguel Ruiz, an avid online entrepreneur writes on the internet about diverse topics. His specialty Spanish websites include Seguro de Coche and Seguro Salud
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