Choosing A Good Name For Your Product or Service
Product and service names are important-- they make it easier for customers to remember the product or service involved. A good name will have lasting impressions and positive associations. This improves the effectiveness of advertising, facilitates word of mouth, and attracts even more customers, leading to more sales. A bad name for a product won't leave a pleasant taste in your customer's mouth, so please use consideration when naming your product or service.First of all, does your name have any negative connotations? If it does, it definitely is worth it to consider using another name. Even the catchiest names can go horribly bad if the name carries a secondary, even if less obvious, negative meaning.Secondly, is an appropriate web address available for your name? In this age of internet and web dominated society, you would be missing out on a lot of chances to make a sale if you do not have a web site for your product or service. You may need to make changes to your product's name if you can't find an available domain name.Thirdly, does your name sound well in everyday conversation. It is not wise to choose a complex name that is prone to tongue twisters. You also shouldn't choose a name which is embarrassing to say. If you do choose an embarrassing name, your customers will not feel like saying it that often and word of mouth marketing will suffer. This is unfortunate since word of mouth costs absolutely nothing!Names of new internet startups, especially Web 2.0 companies, are especially important. They will have no offline equivalent and will need to rely entirely on web marketing if you want to get your site well-known. It is even harder for new internet startups to choose a name. Not only do you have to have a memorable, good-sounding name, you have to be sure that the domain name is available. Names that are short and catchy sounding are tough to get domains for, since most of the pronounceable 4-letter and shorter names are already taken.Choosing a good name for your product or service is an important but often overlooked task. Do not simply go with what sounds the best at first. Research, do some experiments, and get people's impressions of the name before settling on your final decision.
About the Author
The Bad Product Names site (http://badproductnames.blogspot.com) will uncover the worst in product naming, all categories are fair game: from cars, medications, services, eateries, etc. It isn’t just limited to product names either. Bad band names, service names, slogans, domain names, and many other kinds of names will be discussed.
Tell others about
this page:
Comments? Questions? Email Here