We are generating leads

The over all problem with generating leads over the years has been getting the volume without the fluff...generating higher-quality leads in larger numbers. When it comes to the quality of the lead, you simply hoped for the best...expecting to receive poor-quality leads and a lot of duplicate, fraudulent or simply irrelevant data to come in along with the good stuff. Self generating leads is what the big boys of marketing are doing to explode the growth of their home based businesses and you should too.

So, what are you using for generating leads? What ever medium you chose, (postcards, ppc, industry journals or work at home magazines, ect...) to get visitors to your website , you are going to need a capture page that understands what visitors on your website are looking for? Knowing the answer to this, will turn more of those visitors into retail customers. Although discovering the real answer can be allusive.

You can start with, not trying to sell your steak to the vegetarians of the world. Your site visitors should be the market you have purposely targeted, coming to you because they believe you have information that can fix their problem. That's it. They expect you to understand what they need and to lead them along the most effective path of obtaining it. Generating leads with marketing--man that's good stuff and in itself represents your first unsung personal success.

Next, set your sights on this generating lead machine and qualify the prospects who raised their hand and said, "hey, market to me, I may have a need or desire to purchase your products now or in the future." At this stage you begin the process of refining your target customer and educating them of the possibilities you and your products present. This is done with an autoresponder sending out newsletters or a series of update or keep intouch emails.

The goal is generating leads, done by advertise to a targeted audience, further qualify lead through a capture page leaving you with high-quality prospects, interested in what you have to offer.

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