Tips for a Great Brochure Printing Campaign

Marketing with brochure can be a little nerve-racking for many business owners, especially those who are just starting out. However, this task doesn't need to be such a challenge. The trick is to have a straightforward plan and use some proven methods in designing brochure layouts and content. By doing these things, your brochures are sure to catch your customers’ attention in an instant. You must also remember that brochure marketing is all about targeting the right audience with an exact message at the most appropriate time. To help you get started with your brochure marketing, here are some important things that you may consider:

Brochure Size Picking the correct size for your brochures should be one of the first items in your brochure printing project’s to-do list. Traditional brochure sizes are: 8.5 x 11, usually used for flyers and standard mailing brochures; 8.5 x 14, which is ideal for 4-panel brochures or tri-folds; and 11 x 17, best for large mailers with its full-size panels and half fold option, although it can also be used for many other folding options. While you can make use of these common brochure sizes, you have the option to be creative and original with your choice of shapes and sizes. This will ensure that your brochures are noticeable and extraordinary.

Front Cover The front cover of your brochures should appeal to your customers’ interest and at the same time, underscore your marketing message. Present your service or product’s benefits in a straightforward manner. You only have a few seconds to capture a potential reader’s attention so make the most of it by displaying your offer in an attractive or intriguing way.

The Message Provide your readers with complete and accurate information. Organize every bit of relevant details that could be read even with a glance. Use headings and subheading to make your brochure easier to read.

Don’t forget that your brochure is a sales tool. Use it to your advantage by promoting your product or services thoroughly. Your primary goal with your brochure printing is to drive reader’s behavior to lead to a sale. The brochure’s message may include a full list of a precise course of action and enticing benefits. You may also include non-sales information, like company background details, but keep those to a minimum. Instead, emphasize your offer and your product’s benefits.

Also, make your tone more direct and personal, as if you are talking in front of your readers. Try not to write in the third person point of view. Instead, use second person – appropriately utilizing the pronoun “you” as often as possible.

Producing an impressive brochure requires a lot of work. Make all the hard work count by ensuring that you will get a good response from your audience. How do you do this? By including an urgent call to action, that’s how. Just make sure that you state it directly and clearly. Whatever it is that you want your readers to do – whether to have them visit your store or website, call your business numbers, or redeem a coupon – make them feel that you truly value their response. Once you succeed with this, you can already expect an increase in your bottom line.

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