5 things you need to do before starting your business

If you are considering starting your own business, then you must be prepared to work. Startups take work, nurturing the business takes work and growing your business takes work. You must constantly stay in tune with the competition and stay ahead. But, before you even open your door to the first customer, or your website to the first prospect, there are some things that you need to do. A business can benefit any business, regardless of whether it is a small affiliate program or a huge corporation. Several of these things are included in your business, but warrant a second look and consideration.

Research your marketplace

Research is integral to building your business. Research your marketplace and determine who your customer is. Will you market to teens? To young professionals? Research your marketplace and determine who your primary customer or customers will be then find smaller, more obscure niches that you can dominate. Know the different markets and where you can reach customers.

Choose the right partner

If you are going to take on a partner make certain that you choose the right partner. You want a partner that has a business background or has business training. Some management experience is also preferable. If you want your partner to provide financial backing, they need to have good credit or capabilities to offer financial support.

Secure financing

Securing financing can be a bit of a challenge, but there are a variety of options available. There are government grants that are available for small business owners. You can go through the Small Business Administration and get a small business loan. You can also take out a personal loan. Another option is to find an "angel" which is a person who invests in your company and gives you the startup. Angels are on the rise right now, so it is a good time to jump in.

Create your image or your unique selling position

Begin establishing your presence, branding, your image to the public and your customers. This ties into you selling position. This is where you develop your tagline and find your angle that you will use to make your product or service a necessity to your customers. Create an image that makes you trustworthy in your customers' eyes.

Resign yourself to the fact that this is your career now, not a get rich quick scheme

Very, very few businesses are overnight successes. The majority of businesses need time and work to even begin to see a profit. When you understand this and you do not have expectations that are too high or unrealistic. Be prepared to work, to sacrifice and even suffer some setbacks. You won't get rich over night, but you can build a lucrative, lasing business.

This one is for after you start your business- work your tail off!

This tip is really intended for once you're established but it applies throughout the set up process as well as once the business is up and running. You have to work and work hard. Tenacity, resilience and determination will help you to make your business a success.

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