Marketing in our life

Life provides your business with enough opportunities for failure. Don’t help it along by creating sinkholes to consume your limited financial resources. There are seven key mistakes most businesses make in the game of marketing. Learn to avoid them!

Marketing Sinkhole #1: Indiscriminate Lust

Many companies want as many customers as they can handle (and then some). Because of this indiscriminate lust for volumes of customers, they treat everyone alike in their marketing efforts. Much like a randy stud will hit on every female at the bar, your marketing comes off just as “special” to your prospective customers. If you won’t take the time to decide who can really benefit from using your product or services, why should they take the time with you?

Successful marketing efforts start with identifying the specific customer who will benefit the most from your product or service. Then all your efforts should be directed at learning more about her, rather than creating the second sinkhole of marketing.

Marketing Sinkhole #2: Veiled Contempt for Customers

The most powerful marketing tool you have available is to truly understand your customer’s unique needs and problems. Every customer segment will have different concerns and problems you need to address in your marketing efforts. When you don’t even attempt to understand them, you are demonstrating contempt for them. You have to earn the right to be a supplier to your customer.

Your customers don't really buy your specific products and services. They are actually buying solutions to their problems. So, provide them with enough information to make informed buying decisions. Use articles, presentations and case studies to educate them about what you do, how it works for them and why it’s the best solution to their problems. Don’t be arrogant enough to think you know better than your customers.

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