Features of Mobile-friendly Website Design that You Should Know

Nhance Digital

Today, users engage with websites and brands through mobile users more than ever. Those days are gone when you only had to focus on developing an aesthetically appealing website for desktops or laptops. Your website has to be responsive and it should work seamlessly across all devices including desktops, laptops, smartphones, tablets and so on. Given below are some of the must-have features to include in your mobile website design.

# Easy Navigation The hamburger navigation was developed when websites first started adopting responsive features. This was regarded as an effective way of hiding the website’s navigation points until the visitor needed them. However, over the past few years, the hamburger has faded away. It has been replaced by icons that are typically located at the bottom or top of the page. At present, the use of icons are commonplace and users have an idea about what they mean. By incorporating icon layout throughout your mobile website, you will be allowing visitors to swiftly move through the website. Simple navigation will attract more visitors.

# Colour Palettes Responsive websites’ designs are based on the concept of less is more, especially when it comes to colour schemes. However, this does not mean that you need to change your brand’s colour scheme. Whilst developing a responsive website, make sure to use a lot of white space and the toned-down versions of your brand’s colours.

You need to be wise when choosing and using colours because mobile users tend to scroll a lot faster than desktop users. So, you need colours that will pop and compel the visitors to pause. It is best to place colours in places where users can find the most relevant and important information.

# Diffused and Simple Background When building a website, website designers incorporate fascinating backgrounds and themes. These backgrounds and images define the brand and develop amongst users a sense of familiarity. You do not have to remove them, but you can diffuse and blur the background images so that the features and navigation of the website become the primary focus. This way viewers will be able to see websites without having to translate the images to a mobile screen, resulting in reduced load times and enhanced user engagement.

# Gestures and Swiping Functionalities You can use several swiping and gesture functionalities on your website like, double touching, touching, pinch out, pinch in, touch and drag, hold and drag, and so on. Since users today are accustomed to viewing websites on their smartphones, they have become aware of the various gestures. By incorporating such gestures in your mobile website design, you will be able to make your website stand out from the rest.

# Intuitive Interface Irrespective of the device that one is using, they do not want to feel like they cannot navigate a website. So, your website’s interface must be intuitive across different mobile devices. Users must feel familiar and comfortable with the interface of your website. This will encourage them to stick around and refer your website to others.

# Clear Call to Action One of the biggest problems with mobile website design is clutter. You must make sure to keep the design simple, easy to reach and understandable. If there is any call to actions or CTAs, ensure that they are visible, legible and clear. The colour, button and font size must be clean and the users should not face any trouble reading the text. You can also make them attractive so that the CTAs stand out from the rest of the design and instantly come to the attention of the users.

The design of a website is the first thing that users notice and form their opinion of a brand. It is important to pay attention to the proper layout, fonts and colour scheme used, but it is equally important to focus on the navigation and functionality of the website. Talk to a professional designer to get more ideas.

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