Conversion Rate Optimization Through Testing - How To Improve Conversion Rates
As an online marketer, you do not always know what is going to work well as far as making conversions go. You simply do not know for sure which color of a button works the best or what style of website is going to be the most effective.
In light of these unknowns, it is important to do a good deal of testing so that you can optimize your conversion rate. You should test various aspects of your landing page including the headline, image, sub headline, your online form and your 'ad to cart' or 'submit' button. The bottom line is that you simply are not able to guess what works best until you test. Getting everything right through testing will help to increase conversion rates which will assist you in succeeding in your marketing efforts.
The power of testing is dramatic. Conversion rate optimization includes testing all of the main aspects of your landing page. The general rule of thumb to go by regarding testing and conversion rate optimisation is to assume that you do not know what works best, as daunting as that may seem. The most successful online marketers are able to improve conversion rates through testing and sometimes the results are rather surprising. Just changing the text used on a 'buy it now' button for instance can dramatically improve conversion rate as can the image you choose to use on your landing page.
As far as online forms go, you may very well find that a simple form is more effective than a complex form. You will have to test different forms of course in order to know which works best so that you can make the fine adjustments necessary to optimize your conversion rate. One of the challenges of using online forms is knowing how many fields of information to ask for. Generally speaking, the more fields of information you ask for, the more qualified the lead becomes and the better able you will be to process that lead so that you can take it to the next step and hopefully improve conversion rates.
A few tools you can use to do website testing are Optimizely, Google Website Optimizer and Adobe Test & Target. Optimizely allows you to make changes on the fly without needing a lot of technical 'know-how'; Google Website Optimizer is free and very easy to use while Adobe Test & Target is more powerful and features many functionalities.
Testing is the key to improving your conversion rates. Consider trying one of the above mentioned website testing tools so that you can fine tune your website and succeed in your online marketing efforts.
About the Author
Hopefully this article tought you a thing or two about optimizing your conversion rate. There's a lot to learn, but this was written to provide the basics. For more useful conversion rate optimization information, check out this video - http://www.youtube.com/watch?v=ZVGiejxEiDI
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