A Closer Look at Wall Displays
Slatwalls, gridwalls, bookshelves, and custom wall displays need to be organized so that products are presented in a practical arrangement while still keeping the flexibility necessary for changing inventories and themes. The most common way to accomplish this kind of organization is by dividing wall displays into vertical sections that encompass their own theme or story. Though these sections may vary in width, it is important to make this kind of vertical grouping to accommodate the way most customers browse. Rather than doing a lot of walking, most customers examine all of the products in the vertical space that is closest to them. If this were not the case, wall displays would be virtually obsolete. Why spend the extra money to have wall displays if the customers are going to just walk around the store browsing at eye level? In fact, the biggest advantage of wall displays is the fact that they allow for easy vertical display, thus accommodating easy browsing. The flexibility of wall display fixtures is crucial for maximizing their efficiency. The more transformable a wall fixture is, the more helpful it will be when trying to display a variety of products. Slatwalls and Gridwalls are excellent examples of wall displays that use a large variety of accessories to accommodate almost any product. Because of the endless possibilities with Slatwall displays and gridwall panels, sometimes the wall can begin to look a little cluttered and chaotic. Remembering to divide the wall into sections is the first important tip to follow as was written earlier, but considering dividing walls or some other form of physical division can also help customers focus on particular items a little better. If the average person sees a huge wall full of products without organization or some kind of physical dividers, they are usually overwhelmed. Product overload is one of the leading causes of shopping death in America. If browsers feel like the task of finding what they want too broad and daunting, they are likely to keep on moving. Keep wall displays simple, organized, and separated by physical barriers. Each wall presentation should be an independent sales presentation of its own. If you took a vertical section from your store and placed it in the center of the mall walkway (like one of those cell phone or cosmetic kiosks) people should understand the products' associations with each other. Don't keep your public guessing. Provide clear, segmented, vertical wall displays, and you are sure to see the benefits that perimeter wall displays have to offer the retail environment.About the Author: Ron Maier is the Vice President of S
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