MLM, Network Marketing Prospecting Awkwardness
Initially, many network marketers who take action see their first success by prospecting their warm market. Many network marketers also feel their first true awkwardness when leaving their warm market. Certainly there is immense opportunity in the warm market especially in retail sales. The awkwardness doesn’t necessarily appear just because one has entered a cold market but, rather, because one takes the same strategies with them. That credibility that was present with the warm market no longer exists. However, many marketers find this to be totally surprising. They are told to approach just about anyone and everyone with their offer and anticipate corresponding results seen with warm market efforts. Here are some tips to help with the transition from warm to cold market.
Tip #1: Most people will not be interested. Every major marketing firm out there knows this. When a marketer automates the process of filtering to those who are interested this reality becomes much more manageable. Why take each ‘no’ personally when much of that can be done automatically. Rejection is an inevitable part of any venture, but managing the level of personal rejection one takes can greatly decrease attrition of distributors.
Tip #2: Don’t manipulate to associate. Using strategies such as the 3-foot-rule can be effective in the right situation and when it presents itself naturally. However, using this as a primary means of prospecting one will often result in one coming across as manipulating to get some information out. If the prospect does take the information, they’ll probably just throw it away anyway. Don’t be surprised when they don’t take your calls if, in fact, you’ve been given a valid phone number. Put yourself in the other person’s shoes and ask how you would feel if someone approached you in the same manner. The underlying point is that you have the option to conduct and sustain your prospecting efforts in a systematic and efficient manner so why wouldn’t you?
Tip #3: Target your efforts. When dealing with prospects with no previous relationship with you, be sure to target your efforts and use your marketing resources effectively. Who is the most likely prospect for your product or opportunity? Not everyone is your prospect. There’s a reason why you won’t find ads for hunting equipment in Good Housekeeping.
Successful Marketing!
James Paige is a Microsoft Certified Systems Engineer, active Internet Marketer, and software designer for the www.PowerFilterPage.com
To claim your copy of the FREE Report, Discover Insider Secrets to Effective Home Business Marketing, visit www.PowerFilterPage.com.
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