An Ever After Story For Your Business Cards
Ever wonder what happens to your PrintPlace.com business cards after you’ve exchanged hands with a colleague or a prospective client?
Business card swapping is an essential part of networking and introducing one’s self in any industry or business. In meetings and exhibits, or just about anywhere you find yourself a network, you almost always hand out cards, and sometimes blindly that you don’t know what happens to your business card printing project after they’ve been in the hands of your prospective clients.
To make sure that your business card printing project does the job it’s meant to do; here are some insights on how you could make your business card printing project more effective.
1 – Put yourself in your prospective clients’ shoes.
How do your clients feel after they receive your business card printing pieces? Do they feel that your business card printing item is important to them? When they look at your business card printing piece, do they feel they now have a solution to a pestering problem?
These things measure not only how your business card printing project is effective in getting their attention, but most importantly, these ideas gauge how much getting to know your business is valuable for your prospective clients’ lives.
2 – There’s an untapped terrain out there at the back.
Most business card printing design is done only at the front. Business owners often fail to realize the importance of the backside of a business card. Although you cannot use the backside for the most important contact information you have, your PrintPlace.com business card backside can be your key space for other facts, offers and details that can help sell your products and services to your prospective clients.
Your business card printing backside is prime lot (as real estate agents would say) to include useful information that would benefit your target clients. These can include worthwhile offers and freebies which would make your business card printing project more valuable to them.
3 – Please Turn Over (P.T.O.)
Although it may sound so trivial, but having a phrase like “Please Turn Over” at the front of your PrintPlace.com business card can help you double the success rate of getting your prospective clients to know there is something worthwhile at the back. You could even extend your phrase to something like, “Please turn over this card to receive a special prize”, if your space would still allow it.
Be sure to use your business card printing backside. Including ideas to make sure your PrintPlace.com business cards get the attention they deserve, as well as make them worth holding on to, would definitely get you the clients you need to become successful in your business.
For comments and inquiries about the article visit: Business Card Printing
About the Author
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
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