Advantages Of Hosting A Website With Low Latency
Copyright (c) 2013 Murugan Ranganathan
Having a website for a business is gaining momentum in India and hosting their website in India will increase the benefit of having a website for their business. Internet growth has surged in India and in turn the awareness for having a website for business also got increasing day by day. Most of the Indian business websites are hosted in datacenters of USA / Europe, but their visitors are from India or their web traffic is India centric.
The 4 reasons why Indians should host in India is:
1. Low latency: If the website is hosted in India, it can be reached in 5 or 6 hops whereas to reach US / Europe datacenter it will take around 12 to 15 hops. If you ping a website hosted in India the latency will be less than 50ms whereas if it was in hosted in US / Europe the latency will be more than 250ms. So if you want to compliment your website visitor you have to deliver the contents rapidly and to achieve this low latency hosting is must.
2. SEO Benefits: Nowadays search engines are geo specific and giving importance to geo specific contents. Search engines can easily identify where a website was hosted and will give importance to website hosted India for India specific searches. If your target market is India, your business address is in India, your contact number is Indian phone number and you will have keywords ends with India. So to reap the fullest SEO benefits you have to host your website in India. For example: If a customer wants to print a brochure, if he searches "brochure designing" the search result will be vast and won't be enticing the customer. So he will refine the search term as "brochure designing India" which will show refined search results and most of them are contactable easily. Here the search engines give extra weight age for the websites hosted in India.
3. Save on Support Costs: The most important factor going to affect your website is technical support. If you have hosted your website with US / Europe datacenter, your 10.00AM will be their 11:00PM and you have to struggle a lot to proper support. If you want to contact them over phone then you have to make an international call which will burn your pocket, whereas calling an Indian datacenter is local call for you and is negligible.
4. Legal Accountability: Indian Service Tax Law says every service availed outside India attracts service tax of 12.36% in reverse mechanism. So paying in Indian currency is better than foreign currency which saves you from Income Tax hassles.
About the Author
Murugan Ranganathan, Author of this article is Founder & CEO of Square Brothers - India's No.1 Provider of Domain Registration, Web Hosting, Reseller Hosting and VPS Hosting. http://www.squarebrothers.com/
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