Can Consultants Really Help Your Business?

Contact: Jeff Zavik 954-691-2500 Chet Holmes 415-892-7950

FOR IMMEDIATE RELEASE

Can A Consultant Help Turn Your Business Around?

Florida Company Works With Famous Consultant and Sales Soar

Fort Lauderdale--A local company solves serious health problems but was having trouble getting the word out.

Immuno Laboratories developed a consistently reliable laboratory blood test to pinpoint foods that might be toxic to your particular body - foods that cause or contribute to chronic symptoms such as migraine headaches, irritable bowel, hyperactivity in children, chronic fatigue, etc.,

According to the company: “Healthcare costs in America exceed $1.2 trillion per year. 75% of all healthcare dollars are spent on treating chronic conditions and 2.9 billion prescriptions are written each year but rarely treating the underlying cause and consumers are seeking better answers.”

Yet few doctors or consumers really knew Immuno Laboratories could help them solve such conditions.

Immuno Laboratories CEO & Founder Jeff Zavik says,“ Without the 'big advertising bucks', it seemed impossible to really grow our business regardless of how powerful and effective our test was on people's lives.”

So, Zavik turned to well-known international business growth expert, Chet Holmes.

Zavik adds,“ Chet was fascinated with the concept ‘what you eat affects how you feel,’ and accepted the challenge. Chet quickly diagnosed and fixed our problems. As he began meeting and speaking with key members of our staff, he found, for example, that it took our sales director eight hours to explain what we do. Chet converted those eight hours into a few sentences, giving us a whole new way to tell our story in a matter of minutes. Now, the essence of our story was ready to be told by anyone, anywhere - even if only allotted a few moments to do so. That alone was a big breakthrough but really just a beginning.”

According to Chet Holmes building a great company isn‘t as hard as people think.

Holmes explains,“ Building business is easy. Most of the time an entrepreneur has the skills to build the product or service, but simply lacks the learning curve or insights of how to build the company they built. The first exercise every business owner should do is to pretend they have to present their product or service in front a giant stadium of all their potential buyers. What would they say? How could they keep those people riveted to their chair? That exercise alone makes you a smarter marketer than 99% of businesses.”

Chet Holmes has had more than fifty of the Fortune 500 as clients, From Wells Fargo bank to Estee Lauder. But he found the larger firms frustrating because “it takes a year to implement anything in a Fortune 500 company. Smaller firms can implement on a dime and they can get big results really fast.”

Holmes explains that his learning curve with really large companies was boom to smaller, more entrepreneurial companies, such as Immuno Laboratories. Often, entrepreneurial companies lack Fortune 500 basic, like effective planning, standard operating procedures, quarterly goals and plans and good solid time mgmt.

These are all things I taught Zavik. I also teach entrepreneurs to break down their company into what I call “impact areas.’ And then have them devote just one hour per week to each ‘impact area’ with the goal of making it function or perform better. In three months floundering companies can make huge strides with this mgmt approach.”

Impact areas might consist of your selling processes, your marketing activities, your production, customer service, purchasing, etc… Holmes continues: “if you take each of these areas and drill down for just one hour per week, you start to have more progress working less hours than REACTING to your business 60 hours per week.”

Immuno Laboratories started focusing on their “impact areas” and made amazing progress. They built a powerful communication tool that enabled them to explain their testing to doctors. They then put that communication experience onto DVD so it could be sent to doctors everywhere. They then conducted mass teleconferences as yet another way to show doctors how their test could literally cure more than 50 different chronic conditions, all caused by good allergies.

Immuno Labs even went a step further, using another technique Chet Holmes teaches. They now offer a full guarantee on their testing. Let’s say that you are a migraine headache sufferer.

If you take their test, remove the foods that are toxic to your particular system and your symptoms remain, their test is free. Holmes calls this “removing the risk.” You’ll get ten times more people trying your product if you remove the risk.

And if one out of 100 wants their money back, it’s okay. You got 99 others who might not have tried your product or service if you didn’t remove the risk.”

Jeffrey Zavik talks about one way to learn Chet Holmes techniques very inexpensively. Chet now offers web seminars that people can take for a mere $39. Go to www.howtodoublesales.com. And he follows his own advice. You attend his seminar for free and only pay AFTER you attend and only if you feel it was worth the investment.

Chet Holmes teaches that all companies should do at least seven fundamental marketing initiatives. He calls these: “The Seven Musts of Marketing.” Immuno Laboratories started using these seven simple marketing initiatives as well as working ON their business (not just IN it) and now they are happy to report double digit growth for the first time in many years.

For more information about Immuno Laboratories visit www.betterhealthusa.com.

For more information about Chet Holmes visit www.chetholmes.com or go to www.howtodoublesales.com. ###

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