Sales Tracking Software and Cookie Issues
There have been a large number of recent studies done on web tracking and sales tracking software, and the impact of using cookies. Most large scale tracking systems rely on cookies. With more and more Internet users clearing out cookies, the accuracy of the software diminishes.
It has been found that that up to 40% of users online are deleting cookies from their computer on a monthly basis. This number continues to increase as the years go on. The reason for this is the increasing use of anti-spyware solutions such as Ad-Ware by Lavasoft. These programs consider cookies to be harmful and remove them. Along with these cookies is the valuable tracking information that is stored by numerous sales tracking solutions such as Omniture, Sane Solutions and WebTrends.
With the growing want for more detailed information about visitors on a web page come more challenges. Without the use of cookies many web tracking programs today cannot deliver the information that is in high demand. To counteract these anti-spyware programs developers of these tracking solutions have moved towards first-party cookies instead of third-party cookies. Anti-spyware programs are less apt to remove first-party cookies than third-party.
Some tracking software does not use cookies at all and is unaffected by this new movement. An excellent example of this would be MTG Tracking (http://www.mtgtracking.com/demo). This software is on the cutting edge of the web and sales tracking industry. It is sure to meet and exceed the needs in the following years as the Internet community becomes more aware of the growing threat of spyware.
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Internet marketing and SEO specialist for Multitask Graphics Inc.
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