Bookmaking for Dummies

From the dawning of Legal Off Shore Gamming, came the Price per head Concept…and no..it is not a cattle weight conversion project to get more dough out of your beef. We are talking about Price Per Head Agent Solution or Outsourcing Bookmaking to an Offshore Sports book by using software and technology provided by an offshore sports book, allowing agents or illegal credit bookmakers to have the ability to outsource the writing of their business to sportsbooks or companies such as Priceperhead.com (www.priceperhead.com) (Contact them at 888 PPH-SHOP). How simple is it? Very… the agent simply points their clients to a phone number and/or website and allows them to bet with a simple Pin/Password system that is either chosen or provided to by the sportsbook. The agent then pulls reports at the end of the week, and pays or collects what the client won or lost. The only money that trades hands between the agent or bookmaker and the service provider is a simple Price Per Head service fee also known as PPH fee. This is a win win situation for all parties involved. The Agent and their players (package) receive abundant benefits from the Price Per Head Agent Solution (I) improved earning potential for the agent, (II) decreased legal exposure for the agent, (III) increased customer service for the agent’s clients, and (IV) ability for the agent to do something other than answer wagering calls and having to deal with figures and trying to increase his business without having time to sit back on the pool deck with a cocktail in one hand and a cigar on the other. (They actually get time to enjoy the money they are earning…for those at home). The amount of Sportsbooks that offer this type of development for the “Local guy” has grown exponentially over the last twelve months with new offers sprouting daily with more and more handsome offers and promises to be the best. With so many choices, the mother of questions is: “How do I know which Price Per Head provider or sportsbook to choose?” “Where do I go?” Well my little grass hopper…allow me to shed some light upon thee.. When evaluating an offshore Sportbooks, it is often difficult to actually see facts through fiction, for this reason, you must rely on the following to make a sound choice: 1. Years In Business: As you should always do when you are dealing with either your own clientele or your money (which is usually one and the same) make sure that the Company you choose for your PPH Provider has been around for at least 6 years…with a proven track record; needless to say. You must not afford to risk your clients or your sports season to a fly by night operator or ‘wanna be’ operator. Avoid new books. We see them all time. Avoid exuberant bonus promises for your players and ridiculous promotions which you nor your players don’t really need. These marketing tricks may work for the weak at mind and bring you more evil than good. The Real Deal:. David Brunner. Troy, CA, Agent holding 798 players, been in business for 13 years : “I have been around for some time. The PPH concept has been there since the beginning of time. Don’t let your self be led by the next Tom, Dick or Harry that crosses the street saying that he came up with the Price per Head concept. The trick to this business is not the fee you pay. It is keeping your players satisfied. I know for a fact that my players remain with me out of the relationship I have built with them. They trust me, hence they trust where I lead my business and they WILL follow. Big is never good. I have learned through painful experience that a big over-rated sports book is not necessarily a good thing or a good place to put your moneys worth. They don’t treat your business with the same respect as you do. They often will see you and your players as just another account number….another one out of the pile. They see you as another market they need to conquer and will try to take your players and flush you out. Try to lean for a more conservative sportsbook…they understand that this market is not one you want to lead a head on battle with. They respect your work and your business and treat you with the professionalism you and your players deserve and expect. They will give you the availability to grow…you have the edge. Time in business is a must. Proven track record does not necessarily mean a flashy logo of some 2 wit “watchdog organization”. Believe me there are more than on of those out there endorsing their own book. Their own book??? Yes…their own book…that’s right boys and girls…there are these so called watchdog or betting organizations which where created and owned by the same sportsbook they so gleefully refer and endorse. Do your homework…a nice gold seal of approval from the something not betting association of never never land is not necessarily a company touched by God.” 2. Location: This should be the first thing you do…Make sure that the PPH provider you choose is Legally Licensed and Bonded in the Country it claims to be in. Where?:- Independent Offshore operator.: “There are only two locations that we know of that allow the outsourcing of bookmaking. The two locations are Costa Rica and Panama. The UK and Dutch Antilles to NOT allowed this activity in their licenses. The only one you can trust at the current time is Costa Rica (as evidenced by the recent blow up of www.BetPanAm.com in Panama).” 3. Reputation/Integrity: DO YOUR HOMEWORK….we are talking about YOUR business here = your money. I can never stress this enough…don’t believe everything you see (or read for that matter). There are several ways to run checks on the Sportsbook at hand. There are some verifiable and known sources: The Prescription, Bettors World, etc. Yet as mentioned before…be careful. Not all is good and true . Google the Company in question. Check Internet Casino and sportsbook blacklists, there are hundreds of posting forums and Bloggs out there with VERY useful information on the industry. The crem de le crem – Walter Fox, Full time bookie. Currently has 3 packages, over 1250 players. Patterson, NJ: “One of the hardest things to find when you are outsourcing your business is someone who treats your business as their own. Size of the Sportsbook and reputation is always good…but not a must. As a sportsbook grows..the big men behind it all become greedy. They tend to grow and grow…and at just the right time…sell out. The perfect example of such would be the current news on several sportsbooks being sold out to another Sportsbook Franchise, or merges within themselves. This is a very common practice as is in every Industry…companies being bought out by other companies which in return are bought out by yet another larger firm…and so forth down the line…its the Circle of life in the Corporate world. But as a book changes from hand to hand so does the way it is managed. The staffing changes, policies change, Prices on fees or any special treatment that you may have had where thrown out the window…they threw a monkey wrench in your whole operation and your players are stuck in the middle of this whole mess. Where as a conservative sportsbook…you see them, they go from season to season…and their quaility of service never diminishes, their packages, their fees, their staffing….they remain the best in the industry…consider it as a family business..and you are part of that family. The gambling industry now a days has grown to such proportions that its not like the old days where you saw small tiny books sprouting like weeds in a garden left and right. Back then you had to be careful where you went cause there was no telling what would happen to you and your players. But times have changed and its easy to spot a fly by night operation with a wishy washy service…they rarely last through the 1st season. Go for the safe way…they are out there and when you do find it stick to em like a bad habits, you and your business will grow Rather, when a company is tied to a loser post-up sportsbook, you know what to expect for your clients.” 4. Service / Offerings: Most Companies now are open 24-hours a day, 7-days a week, 365-days a year. If not they will remain open until the last game of the day goes off the board. Reputable books will offer quarter lines, half time lines, game lines, money lines, propositions, multiple casinos, horse betting, and more. They will have internet access for your players and alternate back up sites for emergencies or problems on the main site. Their staff should be FLUENT with english. You should be able to understand the staff. An exceptionally reputable book will look to accommodate your players by offering to actually hire personnel for your players language needs as is the case with PricePerHead.com (www.priceperhead.com) . Some onshore bookmakers have foreigners as part of their package and as additional service this book offers to provide you with the staff necessary to accommodate your players. You are outsourcing to better service your clients – therefore service is one of the key deciding factors on who to go with. The who is who in the business – one of the Floor Manager for BetEZ.com: “This isn’t rocket science…My business goes to the one who offers more options for myself and my players. The more accessible the service is and the more wagering options that exist, the more money the agent will make. On the same note you nor your players should have to go through an intensive language comprehension course for foreigners. I see it time and time again. Players that come to us and complain that X book has the worst english speaking clerks. They can barely understand them. I insist that every person I hire for my staff must be 100% fluent in English. Customer service is also a top priority for me. You may have the best english speaking clerks in the business, but if your players are getting shunned out from the customer service portion, its time for you to take your package and go elsewhere. You should consider the service mentioned above to be the minimum acceptable. Period! 5. Security: This is a MUST (needless to say) You assets and your players should have the security necessary to continue doing business. An Offshore Sportsbook that is offering you a PPH option must have safeguards and must keep your information and clients secure and anonymous. Always consider that if the company you are considering is publicly held, as is the case with most large Sportsbooks, then your security is compromised (it CAN BE accessed via the government). Integrity within the company you choose should never be left second hand. If their Integrity is at question, you can assume your data will be passed on to the wrong people. The right to remain Silent - : Sammy Valeski, onshore bookmaker, 38 years in the business. Security is Number ONE issue. You are moving your business off shore for convenience and let’s face it….for protection. If you plan on going for the publicly traded company chances are you and your players information will be handled by more than one hand….and eventually will fall into the wrong pair of hands. Your business should not be compromised by the company you choose. You should have full trust in the one you are dealing with. If there is so much as an inkling of an idea that your business is being compromised, BAIL OUT!

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