How To Design For A Particular Audience
Graphic design is a very important aspect of a business' marketing or branding strategy. Simply put, it is the visual interpretation or communication of an idea, message, or information to a targeted audience. Such interpretation entails the use of basic elements such as typography or typeface (more commonly known as fonts); visuals such as illustrations, drawings, photos, or plain representations of colors; and layout or the composition of various elements within a given space or medium.
As a result of its communicative nature, graphic design has the ability to elicit in return a specific emotion from its viewer or audience—and in the realm of business, the desired emotion is of course to buy the product or service being offered. To arrive at this decision, a customer has to feel a positive emotion—happiness, contentment, arousal, enticement, excitement, and the like.
As the saying goes, there are different strokes for different folks. A particular visual communication suits a particular target audience or market segment. Children, for instance, having a short attention span are attracted by bright colors, constant movement, and big typography for easy comprehension. Businessmen and executives, on the other hand, would find a straightforward, clean and clear layout the most effective and comprehensible. Since these individuals are pressed for time and usually encounter a lot of information to process on a daily basis, they appreciate visual communication that is clutter-free, consistent in look, and cool to the eyes in terms of colors and images.
Scientific research has shown that women utilize a more visual part of the brain more often, and are therefore engaged by visual communication that is rich in imagery and colors. They are able to process intricate detail and absorb words or copy very quickly. Don't be surprised, but even animals have a particular perception of visual communications! This is an important consideration for businesses that involve four-legged creatures and pets.
Creating the most effective and impactful graphic design for a company's marketing materials is valuable in today's society that is filled with sensory clutter. Ask Creative Designs today to find the right combination of visual elements will unlock a product's supremacy in the market.
About the Author
Creative Designs is a professional graphic design ( http://www.creative-designs.co.za/graphic-design.html ) company, specializing in Catalogues and Flyer Design ( http://www.creative-designs.co.za/pamphlets.html ). Contact us today to kickstart your business image and identity into pole position!
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