The Power of Holiday Business Cards

If there’s one occasion most people look forward to every year it is the holidays. Who wouldn’t love the holidays’? The weather is great, the streets are covered with twinkling lights, and everyone is in a festive mood. If you are a business owner, this is a good time for you as well. People are looking for gifts on these days making cash inflow good for your business.

But the holidays is not only about getting lots of cash in, but most importantly convincing lots of customers to come back. So, why not take advantage of the season and put your business cards to work.

Advantages of holiday business cards

Aside from increasing profit, there are a lot of reasons why you need to send holiday cards. Among them are the following:

• A personalized card gives readers warm feelings that do away with the professional image of usual business cards. It tells readers that you made extra effort to make a card specially designed for them.

• A customer is likely to remember a store where they received a special card. This will greatly help in building customer relationships.

• An attractive and lively card is most likely to be kept in an open space rather be kept wedged in books or planners.

• Flyers are likely to get tossed out in the trash bin unlike holiday business cards that are opened, read, and remembered.

Designing your holiday business card There are a lot of card designs available today. Carefully choose the design that you think will suit your image, the occasion, and, of course, your budget. As much as possible, avoid getting too comical in your cards as those are more apt for holiday cards to family and friends.

Increase customer relationship with your cards

If possible, make time to personally write notes on the cards to give your customers the feeling of being special. A simple note attached to each business card is a good investment for business promotion and most importantly, in building customer relationships.

Cost concern on holiday cards

Some business may be concerned on the cost of holiday cards especially small businesses. But with computer technology and your own creativity, you can find ways to lessen the cost of business card printing. You can order by bulk as some printing companies offer discounts on bulk orders. Likewise, you can also design and print your own cards. Just invest in a good paper and printer, and you can easily create your own personalized holiday business card. You can also look for online printing companies that offer good deals for business cards especially during the holiday season.

Start your holiday business card now

You may have neglected the marketing power of holiday cards in the past, but today it’s time to use it to your advantage. Spend some time and money on holiday cards this year and see how it will increase your customers. But don’t just send out cards on Christmas. Make every holiday a reason to send out your business cards. Personalize the design and the message, put small notes in them, and turn your simple business card into a powerful marketing tool.

Great things do come in small packages. So, take out your business cards and see the wonders it will bring your business.

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