How To Categorize Your Blog Posts
Categorizing your posts and putting labels provide better user experience for your visitors, as it makes things easier for readers to find content and things that interest them. And this is where the importance of category organization gets into the picture.
Category organization needs a thorough organization. It requires ample time to strategize, as changing it later could alter the permalink structure of your posts, which could inflict negative effects in your blog, especially in terms of traffic. So how do you categorize your posts? Here are some surefire tips to make things easier.
Think Of Your Readers
When we blog, we always consider our target readers. This is also true in categorizing your posts. Make sure your categories match your readers and visitor's expectations. This is the very basic lesson in web design - navigation should meet the needs of the visitors.
Get a hint by visiting popular and successful in your niche. Find out how they work on their categories. Also, display your category as a list in your blog, if possible, put it in a sidebar and in alphabetical order. This is where most visitors expect and will look for.
Minimize The Number of Your Categories
Too much categories may clutter your website, which would not be very helpful for your readers. Make the categories concise, the same way you pick the right words for your post titles. If a particular category only had a couple or more posts throughout a year, then you don't need to put it. Aim High
In relation with number 2, avoid topics in your category that are too narrow. Rather, make a broader category that will lead visitors to a variety or related and relevant posts. Let's say, for example your blog is about photography, then you can have a sub-category than talks about the best cameras for specific use, or camera reviews.
Categorize According To Relevance
Avoid the temptation of labeling a post in as much categories as you can. Rather, choose the best category that fits the post. Try to limit the categories into three, so as visitors won't have a hard time scrolling through one post to another.
Categorize With Keywords
Though categories may not help you rank through search engines, it will greatly give you an advantage in user experience. Readers have specific things and words in mind when they look for something, most often than not, these things revolve around particular keywords. If they use specific keywords to search for in search engines, it makes sense to have a relevant category title.
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