Your website should work for you - not the other way round Top Tips to make a website work
Internet Marketing
A Little Often Goes a Long way With Search Engine Optimisation and this article gives you top tips on how to bring people to your website.
Of course, as i've put in many of my articles having hundreds of pages of content means a visitor could land anywhere on your site (called a point of entry) which is important for Search Engine Optimisation and your key phrases. It is important to optimise these pages as a user may enter a page and think it is not relevant to them and go back to the search results page.
There is another added bonus of doing this - over time you will be building your website so it could have potentially hundreds of pages of content.It�s also great for keeping your customers informed. Just by displaying and featuring a new product or adding to a range you could find that this is the first time someone has realised you actually sell that product or service.
Although potentially time consuming, it is worth thinking about the product information you provide on your site. By providing concise information on the product, its benefits and features along with good quality photographs you can provide reassurance to the user that you do have the product or service for them.
In a PPC campaign you can decide what page an ad links through therefore you have the opportunity to give a potential customer exactly what they were looking for � make sure the page gives them what they are looking for.
Users go through a cycle of searching for information, gathering information and then commit to buying so you should ensure your keywords are with intent and you are not wasting money on clicks from people who have come to browse for information and are not far ahead in the buying cycle. Targeting with intent means it is more likely to convert. Are you targeting locally or nationally � would changing the text/location on your ad encourage users to click through?
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Mancala Technology are specialists in SEO Newcastle, Internet Marketing and Web Design Newcastle
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