Logo Design Mistakes That Should Be Avoided
The process of creating a logo design should go through many stages of quality control and reviewing, in order to make sure that the finished product is perfect. Just by doing a simple search on any search engine, you can find many examples of logo designs which have failed in terms of miscommunication and clearly reflecting what the brand message is, without distortion.
For the larger brands in the world things like this may not appear as prominent, but certainly for small and medium sized businesses; when creating their logo design it is only after it has been displayed for some time that customers or passersby note a grave error in the design.
Whether the logo design is centred around an image or words, great care needs to be taken in studying the way it looks and how it will be interpreted by people in different demographics.
Logo Design Mistakes To Avoid
• If you intend on using silhouette images of people, be wary of their positioning. Many companies have made the classic blunder of not seeing how the logo of 2 people can be positioned in a way to make it appear as an inappropriate act. • Good punctuation is your friend. Sometimes to be creative or different, designers may choose to eliminate the use of spacing and punctuation for a group of words. However it is imperative you make sure when reading the logo design, it cannot be misread due to new words possibly being created within. For example, a children’s agency called Kids Exchange chose a playful font for their title and had all the letters in capitals. This then read “KIDSEXCHANGE”. • Similarly, with certain font choices they too can distort the way your logo design could be read. • When creating drawings, be careful of the power of optical illusions. One image can very much easily look like something else. From all angles you should study the image in the logo design and make sure it doesn’t look like something you would not like to be associated with. • Be careful that the logo design is not too heavily inspired by an already existing logo. Firstly you could be at risk of copyright infringement, but also it shows a lack of creativity and skill from the designer’s point.
dyagonal Professional Logo Design and Branding Services
When choosing a professional team to help your company create it’s unique brand image, you need to be confident that they are able to not only understand you as a company and your intentions, but also your target market.
dyagonal Marketing Consultancy is a leading provider of branding and logo design, as well as website design and other marketing services. From concept creation right up to printing and delivering the final product, they can offer a bespoke, high quality service which will not fall victim to the classic blunders of logo design.
To make an enquiry contact the team by emailing info@dyagonal.com Web: www.dyagonal.com
About the Author
Dyagonal Cyme Bldg | L9 | Verdun Beirut - Lebanon T: +9617188489 www.dyagonal.com
Tell others about
this page:
Comments? Questions? Email Here