Learn How To Collect Testimonials From Your Customer Database

How do you communicate all the reasons why potential customers should do business with you (over the competition) without it sounding like bragging? Testimonials!

When you say it yourself it sounds like bragging. Customers are smart, they know you're your goal is to sell a product, so anything you say will be met with suspicion. But when other people, who have nothing to gain, voice support for your product they take it very seriously.

For this reason you should use testimonials in all your marketing material. Place them on your webpage. Most successful companies even have a page on their site dedicated to testimonials alone. Add testimonials to your brochures or pamphlets. You can even put a succinct testimonial on your business cards. Any contact form of communication you have with the public or your customer database really should include at least one testimonial.

Now you might be saying 'that's all well and good, but how do I collect testimonials from my customer database'. This article will provide you with some simple rules to follow when collecting testimonials from your customer database.

Here are the basics steps in collecting testimonials:

• The best time to ask for a testimonial is immediately after they've received the product or service. At this point the client feels very excited about the purchase and will have the most positive feedback to offer.

• Ask for feedback rather than an outright testimonial. Customers like to know that their opinion is valued. By asking for feedback you give them the opportunity to share with you the good and bad aspects of your service. With permission you can then use the positive comments as testimonials and the negative feedback can help you improve your customer service.

• Keep your customer feedback forms as short as possible. One page questionnaires are best but . Ask targeted questions. Examples include: What did you like best about our product? How you would you describe our service? Detail one experience you had with our product or service.

• At the end of the form ask their permission to use their comments in marketing for your company and have them sign it. If you are using an online collection process have a check box.

• Sometimes you will get testimonials that are a bit too long or contain spelling mistakes. It's okay to edit any mistakes or reduce longer statements, but make sure you ask the client to approve the modified testimonial in writing before you use it. The best way to do this is via email.

Testimonials are an essential ingredient of essential marketing. By following these steps and you'll start building a library of valuable testimonials in no time.

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