Want to attract more clients? Then ask this question!
Want to attract more clients? Then ask this question!When you’re planning your business, what questions do you ask yourself? Maybe “How can I earn a living doing what I love?” Or “How can I increase my profits by 50?” “ How can I expand my turnover?” These are all vital questions for your business, and they can be answered more easily by adding in another one – “How can I serve my past, current and future clients better?”Having the service question at the forefront gives you many benefits. Firstly it gives you the benefit of stopping your thinking being all about you, about what you do, what you offer etc. It encourages you to stand in your ideal client’s shoes, and to think about how you can help them. How can you increase the value that you give your clients. How can you educate them more? How can you improve their experience of working with you? How can you make your service remarkable?You could spend a lot of time and energy thinking about these questions, so why not use a shortcut, and ask the people who know? Ask your clients these questions. Not only will you gain valuable feedback for improving your service, you might also gain some new ideas, as they may well think in a different way to you. And your clients will appreciate that you valued their input.The feedback methods that will work best for you will depend on how many clients you have – if you work with ten people a year, your feedback method can be very personal, like a lunch together, but if your client numbers are much larger, you may want a more automated process. I’ve been experimenting with Survey Monkey, www.surveymonkey.com, which is an easy online tool for creating a professional looking web-based survey. It enables me to not only get feedback on clients’ experience of my work but to ask how I can serve them more. Turning the question to “How can I serve more people?” can act as a catalyst to open up your thinking about how you deliver your service. This is particularly relevant if you’re in a profession that traditionally charges for services by the hour. In the coaching world, for instance, many coaches are creating products, such as books and CDs, so that their work can be accessed by far more people. This approach has two by-products; firstly it provides an intermediate step in the marketing funnel, allowing potential clients to experience your approach at a smaller price and thus build their trust in you. This reduces their fears about the risks involved of working with you and makes it easier for them to become clients when they’re ready. And secondly this approach can seriously increase your income, by enabling you to build passive revenue streams. Asking to serve more brings you more.If you set your intentions at the beginning of each day and ask “How can I serve today?”, you’re asking the Universe to connect you with the perfect people for you. This works even more so if you’re really clear on the qualities of your ideal client. By putting your trust in the Universe in this way, you know that you’ve opened the door for the perfect person to come in. This is a far more “attractive” approach than saying “I want a new client today”. When your motivation becomes one of service rather than of personal gain, you’re then genuinely unattached to the outcome. You’ve thus released any resistance you might have had, and the Universe will respond accordingly!
About the Author
This article is written by Annie Meachem, The Attraction Queen, author of “Attraction Marketing: How to Attract All the Perfect Clients You Want”, available from Bookshaker.com, Amazon, and many good bookshops.She works with Feng Shui consultants and solo-preneurs who want to spend more time doing what they love and less time marketing.To learn the 10 Powerful Ways to Attract Clients, get a copy of her free eprogram at www.trelliscoaching.com/effortless_marketing.htm© Annie Meachem 2007 Visit their website at: http://www.trelliscoaching.com
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