Function Of A Landing Page, All The Way Through
Do you know when you surf the Internet, you land frequently? The page that welcomes you after clicking on a link is named landing page. Of these pages depends largely the success or failure of an online acquisition campaign.
Meaning of a website landing page: they are the entry pages online from a click on an ad format (banner, email sales, sponsored link ...). Optimize your landing page can improve their online conversion rates and therefore lower your money.
A good landing page should answer many main reasons:
- Relevance: she must supply the user a proposal / relevant information in response to the text of grip that prompted the user to click the ad
- Clarity: it presents an easy and incentive to action
- Efficiency: it should meet a particular purpose, usually an action (purchase, click etc..)
The quality of a website landing page is critical to the search engines which then calculate the standard score but it is also for users since it is necessary to convince these phones click or perform the desired action. The landing page should not be neglected, but carefully thought out.
1.The hat
The cap typically contains your logo and text if necessary a link inviting members lost to login with their account. The hat may contain the main headline which incorporates the baseline / slogan.
2. The headline or sentence header
Here is the first sentence the prospect will learn about you. This can be typically the page title, the value proposition. Sometimes the key headline is incorporated in the hat plus a secondary headline is put here to advertise a product or even a particular job.
3. Product Hero
Here's your "product shot". This can be a visual product, someone using the product or even an animation showing how the product. The visual is often more important compared to the text when it comes to impact. This is also where you can highlight a special offer or incentive that triggered the click to this page.
4. The sale is put forward
This is a text description accompanying it "Hero Product". It is often accustomed to recall the main key features, usage of the offer. 5. The summary of the bid
They are additional messages in support of the offer above. This could benefit users, customer testimonials, immediate access to FAQs / or even the support of most elements that may reassure the chance in his decision.
Frequently it's presented the following steps facing the customer before it will take advantage of his offer (registration, account validation, ....)
6. The requested action in prospect
This might leave their contact details, create a free account, subscribe to an effort offer etc. ... Whatever the case, it must be specified.
7. The decision to action button or conversion
In this instance: download now (the product)
8. The footer
The footer should contain the legal terms and particular promotional offer advertised about the landing page. Intuitively, this is in the footer that prospects shop around about the company offering the job.
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The footer should support the legal terms and particular promotional offer advertised around the landing page. Intuitively, this is also in the footer that prospects shop around about the company offering the job.
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