SEO Copywriting. What is it?
SEO Copywriting, or search engine copywriting, is the artof combining the right search terms relevant to your product orservice, with the right math - the algorithms used by Google,MSN, Yahoo!, etc. SEO Copywriting is a combination of art (the words) andscience (the math) resulting in website copy which producesactual, not perceived results. Knowing the "math" and"structure" preferred by the search engines is the firstcomponent to successful SEO copywriting. Knowing what keywords your audience is searching for, andwhich keywords are making your competition succeed is crucial.Forget about what YOU think -- it doesn't matter and no onecares! Use a comprehensive analysis tool like Web CEO http://www.webceo.com/cgi-bin/go/clickthru.cgi?id=chrisconlto strategize and track your results. Divide your keywords up into three tiers, write them outin three separate columns if you have to and see whichindividual words "piggyback" on each other. Follow thesearcher's behavior, combine terms, go against the grain whencopywriting for SEO.For example: You want visitors seeking "Google Page Rank" You begin the process:(1) Keyword Research(Keyword Set, # of Daily Searches,Competition - # of indexedpages)Google Page Rank,
About the Author
Christopher Conlan is Managing Director of Kaboodle Ventures http://www.kaboodleventures.com a SEO Specialist located in Scottsdale, Arizona, and proud father of Jack! Visit his website http://www.kaboodleventures.com/seo_reports for SEO Tools for Webmasters, SEO Reports, and more.
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