Writing Copy That Converts

Affiliate Program Marketing is now moving into the SEO (search engine optimization) freelance copy writing realm by writing copy that converts.

Affiliate Program Marketing is now moving into the SEO (search engine optimization) freelance copy writing realm. Marketers are making sure that the world knows about their affiliate program. To do that, these marketers are making sure they are writing copy that converts.

Conversion is as important to affiliate marketing as ROI (return on investment) is to their merchants. It's because of conversion that affiliate marketing is utilizing the search engine optimization techniques of the SEO companies. It's not only important that affiliate program networks do a good job of providing network services, but in today's affiliate market it's important that affiliate networks also offer services that can push their merchant's affiliate programs to the top of the search engine's natural rankings.

One company leading the affiliate program conversion rally is AffiliateAnnouncement.com. Their whole business model is based on helping merchants announce their affiliate program to the world. AffiliateAnnouncement.com has literally gone against the grain of what the affiliate marketing industry has set as standards, where most affiliate marketers have openly declared that SEO has no relevancy to affiliate marketing. AffiliateAnnouncement.com offers services that offer their merchants everything from directory placement to writing copy that converts.

Greg Shepard, CEO of AffiliateAnnouncement.com, says "Copy Writing is a science. Copy writing that converts is an art. Our whole focus for our merchants is to create successful marketing campaigns that promote their affiliate programs in solid and aggressive ways. We have what we do for our clients down to a fine art."

Writing for online marketing is nothing new, but the focus on promoting affiliate programs. A lot of the affiliate industry's literature on how to be a successful affiliate or how to become a super affiliate, tell their readers that they can just ignore all SEO. While that was certainly the case for the times in which most of those materials were written in, it's clearly not the case today. Search engines, such as Google, have changed the face of affiliate program marketing. In fact, don't be too surprised if these search engines begin to step into the affiliate program arena too.

So, how important is it to write copy that converts? Greg Shepard would tell you ... "It's everything to us at AffiliateAnnouncement.com. Conversion is by design. We write copy that converts, meaning it brings the end user's attention to our affiliate merchant's program and it bring in more affiliates who are interested in promoting the merchant's affiliate program. It's a win-win for everyone!"

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