The Power of a Press Release

What is it that we as Internet Marketers want most when it comes to our products and services? Exposure! Now I know that there are plenty of ways to do this but one way that people overlook is in the form of Press Releases. Done correctly, a press release can bring an insurmountable amount of traffic to your site.

A press release is just what the name refers to. It is an article that explains the who, what, when, where, how and why of the story that you want to get out to individuals who may be interested. Now a press release is by no means a sales letter and if written as such it is likely that it will be denied circulation in the media. The media, you mean the news will possibly pick my release up?

That's the beauty of a press release. If done effectively, it will attract countless news sources and inturn they will publish your story in a media outlet like Yahoo news. Can you see how much exposure your story would get if published in Yahoo news!

So how do you write a press release and how should it look? I am glad you asked. I recently written a press release for my site, the link is below.

http://www.prweb.com/releases/2006/01/prweb338483.htm

I wrote this a few weeks ago and once it was approved, I had more hits to my site than I could have gotten anywhere else, honestly. The site above has a tutorial on how to write a press release that is very useful. You can find it here:

http://www.prweb.com/pressreleasetips.php

I hope that you do take a look at this site and start writing a press release of your own today. Yes, it may cost a little money to get it put into circulation, but it is worth it. I have listed below a few good press release sites to get you started. Once you have refined your press release and it is good, I advise you to find as many press release sites as possible and submit yours. Here are 3 sites that I use:

http://www.prweb.com/ http://www.prleap.com/ ==>this one is free http://www.prnewswire.com/

Now get out there and start submitting those Press Releases!

Author: Shane Wilson

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