Dental Practice Management: Improving Your Client Service Skills
Today, because of globalization, the world is rapidly becoming smaller and smaller; it is getting homogenized at a fast pace. Standardized products, services and experiences are quickly becoming the norm. While this is necessarily not such a bad development, it has however made it more challenging to stand above the global crowd, especially when those around you are providing the same product or service. Today, this is the main dilemma that is facing the majority of dental practices.
Why Revisit Your Dental Practice Management
Dentistry has remained among the few sectors where clients have close relationships and feel close personal loyalty with dental service providers. However, during these hard economic times, clients are bound to think a bit more regarding how frequently they visit a dental service provider, how much to spend and whether to stick with a practice that doesn't go that extra mile in handling their special needs and cares.
What Can You Do?
Revisiting your dental practice's customer care policies and approaches is critical. Many mistakenly assume that they understand all there is about client service. However, giving top quality customer service goes beyond simply being nice and courteous to your patients.
1. Review Your Systems
The very first place to commence would be to comprehensively review your own existing systems. Critically analyse every aspect of your entire system to find ways of making each of the steps more effective. Always remember that the absence of customer complaints does not imply that they are all satisfied and coming back. Additionally, you always ought to bear in mind recent developments from the Australian Health Workforce Ministerial Council that informs the actions of the Dental Board of Australia, in terms of securing patient interests.
2. Revisit all Forms of Verbal Communication
The next critical step would be to review all verbal communication in your clinic/ dental office. How does your staff talk to or address customers? What kinds of responses are given to patients' concerns, objections and frequently-asked questions? From there, see where you can improve.
3. Provide Effective Patient Support
A very important step is supporting each of your clients in a manner that is most effective. Make it known to them that your dental practice is going to offer an outstanding experience and purposely accord them all the support they require. Then go ahead and live up to that promise! It is also essential to constantly revisit management systems in your dental practise to keep in conformity with any new developments provided in the Health Practitioner Regulation National Law.
Final Word
As the global economy continues to get more challenging, dental patients will be opting to visit dental offices offering top quality customer service and patient care. Such customer service will be appreciated by your clients and you'll have greater growth opportunities during these hard economic times. You will experience higher levels of customer satisfaction irrespective of the state of the economy.
You should always ask yourself if you can implement any further customer-oriented changes and reviews. This is certainly not a process that can be done overnight, but it has to be done. Many other dental practices have done it with great success!
About the Author
Dr Jesse Green is widely acknowledged as an authority in matters of dental health and care. His well researched services have been sought by many in this industry. His useful insights will give you the push you need to make your dental practice thrive. Visit http://drjessegreen.com/ to offer complementary services on Dr. Jesse Green.
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