The Five Common Causes Of Business Catalog Failures

Let me root out for you the probable cause why your catalogs are failing. There is not just one cause of course. In fact there can be many factors that you may need to address to assure that your custom catalogs are immune to absolute failure. In this feature, we will go through all of the five major and common causes of failures for business catalogs. This should be a great reference guide to help you on your own catalogs in the future.

1. Size unfit for the audience – The first possible cause of your catalog’s failure is because of its size. Catalogs are pretty significant types of prints and depending on your target audience, certain catalog sizes might be more unwieldy than others. Print catalogs that are a bit larger than your target market’s comfort zone and you will undoubtedly fail in catalog marketing. So make sure you be careful. Try to determine the best size that is ideal for your specific target markets.

2. Folds and configurations are not easy to use – Another probably cause of catalog failure is the configuration or folds of your catalog. While most catalogs should have a simple booklet configuration, some others print catalogs that have unusual pockets and unusual dimensions.

While this makes the catalog unique, there is also a chance that the people might have some difficulty figuring out quickly how to read the print. If this happens, the chances of your catalogs succeeding effectively go down. So clearly, it is best to use simple folds and configurations when possible.

3. Bad quality pictures – If the pictures within the catalog are bad, then definitely the catalog itself will be bad as well. Catalogs succeed or fail because of the images they are carrying really. That is why you should avoid using low resolution web images. Always get the original raw picture files from photographs or the high resolution graphic originals from the design application. There is absolutely no substitute to this unless you want to fail with your catalogs.

4. Lack of audience connected content – It is also possible for catalogs to fail because they do not connect to their intended audience effectively. Certain market segments of course have specific tastes and preferences because of their demographic characteristics.

If you do not connect to those tastes then your catalogs won’t have that pulling factor to effectively succeed in its purpose. So make sure you review the audience pull of your catalogs. If you lack that audience connected content, your catalogs will be destined to fail.

5. Lacklustre materials – Finally, your catalogs will probably fail if you use materials that do not have that high quality finish. People readily buy from great looking high quality catalogs that have great paper materials. This means thick paper and glossy inks and coatings.

If your catalogs do not have that, then you will typically get a very cheap looking catalog that most people just want to throw away.

This is because they will be more willing to throw a cheap looking commercial print than a higher quality catalog booklet. So it is well worth spending the most that you can on catalog printing. Without this, your catalogs should look bad, cheap and a total failure.

Good. Now you know the real root causes of failing color catalogs. You should now have the best insights into catalog printing and of course have seen the steps that need to be done to actually prevent your own catalogs from receiving the same fate.

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