7 Elements Of A Winning Postcard Marketing Campaign
1. Clear benefits for the reader
Make sure you include clear reasons why recipients should buy your product or service. Be sure to tell them how your product or service will solve a problem for them.
2. An outstanding offer
Look at your offer from your customer’s point of view. Do not you feel ripped off if you only got 5% off of something after being a loyal customer for years? Make sure your offer is a good one that motivates people to get out of their houses and into your store. Use power words like “free” and “50% off” in your offer.
3. Create a deadline for urgency
If you do not set a deadline for people to take you up on your offer, people will let your postcard sit and collect dust for a while before doing anything about it. Most likely, your offer will be forgotten. An ideal deadline gives people enough time to get out of their houses, but not so much time that they could forget about your offer. Two to three weeks from when they receive your postcard is generally a good deadline.
4. A clean and easy-to-understand design
Remember, less is more when it comes to postcard printing. If your postcard is too cluttered or full of text and photos, people will not even take the time to attempt to read it. It will just get thrown in the trash.
Think of your postcard as a billboard: you only have a few seconds to get people’s attention. This means less words, shorter words, and more photos or images that show what you are saying. Postcards should be used to get sales leads, not close the sale. You can leave all the details for later.
5. Include a call to action
A call to action is something you tell the reader to do after they read your postcard. Whether that is to call you or visit your Web site, make sure you explicitly tell them what steps to take next. And, make sure you give them all the necessary info they need to take that action. For instance, if you want them to visit your Web site, include your Web site’s address. It may seem like common sense, but it’s an easy detail to forget.
6. The proofreading step
When your postcard is completely designed and you feel like it is ready to go to the printer, it can be an exciting time. But do not let your excitement push you off track; do not forget to proofread before you send your design to the printer. Check for misspelled words, inconsistently used words and grammatical errors. Ask other people to proofread it too. Oftentimes we cannot see our own mistakes because we read from memory – what we remember we wanted to say there.
One spelling error might not seem like a big deal, but to a prospect it can be a deal breaker. The prospect might think “If this company can’t even spell right, I’m not going to trust their product to work right!”
7. Follow up
Your prospects and customers are busy people. You cannot expect them to remember all the marketing postcards they get in the mail. You need to follow up with them to remind them of your great offer. Send the same offer monthly or bi-monthly, or send a different offer every week. Just make sure to include your logo on each postcard so that the recipient sees something consistent to remember you by. They will be more likely to buy from you if they remember you.
For comments and inquiries about the article visit: Postcard Printing
About the Author
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
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