6 Reasons Why You Should Set Up A Blog For Your Online Business
In the online business world, when you set up your own blog it can be one of your most powerful marketing assets to generate sales and influence your industry. If you've got an online business, here are 6 reasons why you need to set up your own blog.
1. Establishes You As An Expert.
Starting your own blog helps to keep your readers informed about your thoughts, actions, options and comments on subjects that are connected to your particular industry. If you can connect with your readers' hopes, wants and needs they will continue to come back to read more.
2. Builds Relationships.
Your blog makes it possible for you to build a relationship with your audience. As they come know, like and have confidence in you, they will be more likely to buy products and services on your recommendation. People usually follow blogs more thoroughly than websites so you need to be ready to spending time developing the blog, posting regularly, keeping it up to date, and not abandoning it.
3. You Can Set Up A Blog For Free.
When you first start to set up your own blog, you can do it for free with a ready hosted platform like Blogger, a free publishing tool from Google. However, the more professional option is to have an installed platform with your own hosting and domain name using WordPress.org software. When you have your own domain it makes your blog look more professional and adds credibility to your efforts to establish yourself as an authority in your industry.
4. It Generates Traffic To Your Website.
The search engines like blogs because you are regularly updating content and search engines will always prefer to send their users to fresh information. The more often you post, the more often the search engine spiders will visit your site. It will also generate more inbound links as your users share your posts around the internet.
5. Generates Leads For Your Business.
You can offer your readers the option of a free report, ebook or video that has special and valuable information Instead of them waiting for your next blog post. You can provide that freebie in return for your reader's email address. Once you have their email address you can send them the report or video and then the reader becomes a prospect which you can follow up with email marketing.
6. It Generates Online Income
There are several options that you can use to help generate online income when you set up your own blog. You can use hyperlinks within your text to suitable affiliate offers or your own products that are connected to your content. You can also place affiliate banner advertisements on the page or sell advertising space to businesses that want to reach your audience.
About the Author
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about blogging and marketing that will work for your business and how to find the right products to sell and the right customers to buy them, visit http://www.jonallo.com
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