Price Per Head Bookmaking Solutions
Sounds fancy huh? Price per head Bookmaking solutions. Many a time I have stumbled across this phrase. And I have come to realize that the local on shore bookmaker or local bookie really has no clue as to what this is or how it works. How does this benefit the local bookie, your regular Tom, Dick, or Harry that runs his small business on the street corner or local bar? How about for the bigger outfits? What does this PPH agent solution offer to the ones with larger packages? What are the risks involved? And for those who still have not caught on to what is being read here….What in Gods name is this PPH agent something-a-jig? (That’s Price Per Head Agent Solution.) Price per Head Agent Solution is actually Outsourcing your Bookmaking business to an Offshore Sports book by using software and technology provided by an offshore sports book, allowing agents or illegal credit bookmakers the ability to outsource the writing of their business to sportsbooks or companies such as PricePerHead.com (www.PricePerHead.com) consider this as a leasing service. The offshore Sportsbooks will provide you and your players with all the tools necessary such as toll free numbers for your players to call in their bets, internet access for wagering, the staffing, the customer service support, the technological infrastructure, the software, the accounting…hell, some places like PricePerHead.com will even provide the Agent with a specialized Agent Software Interface which may be accessed online anywhere in the world to better track, control and monitor their players and the exposure for each event wagered on. And no… you will not need thousands of $’s to invest to be part of this. Again it is a leasing service and they will provide all this for a small fee based on the amount of players that you have…hence the term Price-Per-Head. How simple is it? Very… the agent simply points their clients to a phone number and/or website and allows them to bet with a simple Pin/Password system that is either chosen or provided to by the sportsbook. The agent then pulls reports at the end of the week, and pays or collects what the client won or lost. The only money that trades hands between the agent or bookmaker and the service provider is the Price Per Head service fee also known as PPH fee. Profits are not split…percentages are not cut. One fee…nothing more. The Provider handles the accounting, the figures, the customer service, the call volume…everything. Sounds too good to be true? Well for the first time in history my dear friends….IT AINT! Ok…so what does this do for me? (Asked the oh-so-gullible-and-innocent-bookie…as if it where not obvious) Well...my dear reader… This is a win-win situation for all parties involved. To begin with this offers improved earning potential for the agent. It allows the agent to better monitor his/her players. With the Agent Software interface, it allows the agent to control his exposure on specific events being wagered on. The risk factor on a game may be easily turned by managing the handle on each event online or making that one crucial phone call to the provider to adjust the line or odds to your favor. The PPH concept also offers increased customer service for the agent’s clients. This is a must for any bookie with the desire to not only keep his current players but to expand his business. Obviously having more time in your hands now that your business is not a one-man-show, having the Sportsbook handle the critical and complicated issues of this business, it allows you to scout for more players. And let us not forget the most important advantage by choosing to outsource your bookmaking business with a PPH provider: decreased legal exposure for the agent and his players.
In a nut shell… if you are still writing bets manually, jumping your office from one location to another in a vain attempt to blow of some heat, struggling with your bookmaking business, juggling with the players problems and the accounting portion, grading written plays manually, having to monitor your players and exposure on the game with a yellow note pad and a #2 pencil…it is time to evolve and get with the game. Outsource your bookmaking business today. Shop around, ask the questions necessary to suite your fancy and make sure you are parking your players with the right PPH provider. But allow me one last word of advice…from a bookie to a bookie…in this business competition is fierce and if you do not satisfy your players and handle your bookmaking business with the proper care and attention that it deserves…you players will go elsewhere. Price Per Head outsourcing will provide you with all the necessary tools and services that you and your players will need. Why settle for breaking even each week? Why settle for the 30 or 40 players you currently have in your package? Why not exploit the full potential of the business you are running? Why work your self to the bone to make it happen? Why not a Price Per Head Provider?
About the Author
Tony Valeski is a local bookmaker located in the eastern part of the U.S. for the past 25 years. He also does consulting for Offshore Sportsbooks and Tout Services.
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