Ten Ways Great Customer Service Can Be Better Than Paid Marketing
Copyright (c) 2013 Vilmos Bond
Good customer service is a practice in which each customers complaints about the products or services offered by the business are resolved. Its all about meeting the dynamic needs of each and every customer. Naturally, customers have an innate expectation that the business will treat them in a friendly manner. For instance, customers expect businesses to respond to their queries as well as provide them with the relevant information regarding all the merchandise offered by the businesses. Therefore good customer service may entail safe delivery of the ordered goods in the agreed manner and helping the customer with any challenges that may be associated with consumption of the product.
Unlike customer service, paid marketing involves an internet marketing company levying charges so that it can include a particular website in its search results pages once a search for the particular object of interest is done. The fee thus generates revenue for the advertising company and also helps it to filter its results. Probable benefits that customer service possesses over paid marketing are numerous and include the following;
1. Increases focus and satisfaction of the firm. This results from the organizations ability to deal with the real challenges that customers face during their interaction with the product rather than speculating and dealing with imaginary challenges. This enables the company to reduce deviations and consequently reduces the number of complaints arising from the customers.
2. Customer services increases customer loyalty. This results from improved position of the company as well as the image of the product.
3. Good customer service brings about long term competitive advantage to a firms products or services.
4. Helps a firm to differentiate itself from other competing firms offering similar goods or services. Customer service offers a platform for several firms specializing in a particular product to differ since all the firms are exposed to similar technology.
5. Good customer service diminishes the overall number of complaints arising from customers with time.
6. It enhances the word of mouth advertising (referrals) since those customers impressed by a firms product or services will inform their colleagues.
7 Leads to increased sales since new customers are attracted while retaining the old ones.
8. Saves money for the entrepreneur since he/she is able to cut down on advertising costs, training of new employees and correcting problems that arise from bad customer service.
9. Also contributes to reduction in waste. The company no longer wastes its resources in acquiring and training new employees since its focus to provide excellent services helps motivate employees and consequently retain them.
10. good customer services also helps a firm to combat the effects of higher prices to small firms that cant afford to operate at the same level of pricing with their corporate counterparts.
About the Author
721im is a internet marketing company specialize in helping small businesses improve the online presence by designing great user friendly websites, increasing online traffic and growing there bottom line. Visit http://721im.com to find the web design package that's right for your business.
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