The Real America Database Bankruptcy File Provides Marketers with Key Financial Insights

The RADB Bankruptcies mailing list contains the files of those who have experienced bankruptcy and allows marketers to not only reach bankrupt prospects but to help them reestablish and rehabilitate their credit. Those who have recently filed for bankruptcy are excellent prospects for credit card offers and other financial products. As these consumers struggle to regain good credit, they are targeted and sought out for auto, bankcard and other financial services. My Mailing Leads’ bankruptcy database contains recent and historical data on over 15 million bankruptcy filings. Bankruptcy filing information includes filing type, discharge and status updates as well as demographics including age, income and homeowner data. Bankruptcy factors and characteristics allow marketers to target and reach exact market segments.With continuous data enhancements, The Real America Bankruptcies Database offers several benefits to users including the ability to target households at the specific time their credit needs are changing. Furthermore, the list provides flexibility based on differing needs as well as the opportunity to reach an average of 165,000 new bankruptcy filings added monthly.The three industries that benefit the most from My Mailing Leads’ bankruptcy database include the mortgage industry, automotive industry and the financial services industry. Those who have recently filed for Chapter 7 or 13, for example, are prime targets for mortgage refinance offers. This audience is most responsive to offers within a year of discharge, when a lender will refinance a bankruptcy. Regarding the automotive industry, the most responsive target audience should be reached within 90 days after Chapter 7 discharge. With bankruptcy records staying on the credit report for up to 10 years, many bankruptcy filers have limited options for credit and will often pay higher interest rates associated with their high risk. Based on vehicle buying statistics, the consumer will most likely be in the market for a new car within 3 to 4 years of discharge.The bankruptcy database can also be used as a preventative measure in eliminating bankruptcy filers from your company’s list of marketing prospects.The importance and impact of knowing bankruptcy records is paramount when determining a specific segment of the population to target. If you are in the automotive, mortgage or financial industries specifically, bankruptcy data provides key insights that can help you push your business efforts successfully. Targeting those who file for bankruptcy is not random nor is it necessarily sudden. With the right information, your marketing needs can be successfully met when you utilize the Real America Bankruptcies Database.www.mymailingleads.com

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