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The NabThat Dealership Widget: A Solution That Turns Digital Ad Dollars Into Actual Sales
According to eMarketer, automakers and dealers will have spent a whopping $6.15 billion in digital advertising by the end of 2014. Although that number is the second largest expenditure of digital advertising by any industry in the United States, it might come as a surprise to know that the average dealership website loses 98% of its traffic… Now that does not seem like an ideal return on investment.
So why is it that despite so much online investment, dealers still struggle to interact with car shoppers online? Well, there are usually only 2 ways that visitors can interact with a dealer’s website: a) they can engage with a live chat, or b) they can fill out a lead form. The problem with both of these methods is that they set off alarms in the heads of consumers who know that as soon as they share their contact info, privacy is gone and phone calls and emails are on their way. Especially in a time where most online car shoppers value privacy (77% according to JD Power), these methods clearly do not work. That is why we created the NabThat Dealership Widget.
In 3 easy steps, the NabThat Widget gives dealers a last chance to capture a consumer who is about to leave their website.
1. Exit widget pop-up - when a consumer tries to exit a dealer site, our Widget pops up and provides a brief description of the dealer’s partnership with NabThat.
2. Consumer creates a request – the consumer is taken to a NabThat page specific to the dealer, where they can submit an offer or schedule a test drive exclusive to that dealership.
3. Dealership converts – the dealer receives the request via their CRM, NabThat dashboard, and email. After that, the dealer has captured the consumer and is in a much better position to convert into an actual sale.
The NabThat Widget gives dealers an innovative alternative to substantially improve online interactions with car shoppers. In just a few weeks from launch, the NabThat Widget has increased dealer online conversions by 30%. With 24/7 user acquisition and tech support teams, we are confident that NabThat can help reduce the amount of digital advertising dollars currently going to waste. NabThat’s Dealership Widget is available nationwide. For more information, please email dealers@nabthat.com or call 844-622-8428.
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Consumer creates a request – the consumer is taken to a NabThat page specific to the dealer, where they can submit an offer or schedule a test drive exclusive to that dealership.
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