Widest Mobile Media
A mobile phone (also known as a handphone, wireless phone, cell phone, cellular phone, cellular telephone or cell telephone) is a long-range, electronic device used for mobile voice or data communication over a network of specialized base stations known as cell sites.
Since the evolution of mobile phones to include such things like music, photos, and videos, mobile phones have become the one of the widest known media all over the woorld. The mobile phone became a mass media channel in 1998 when the first ringing tones were sold to mobile phones by Radiolinja in Finland. Soon other media content appeared such as news, videogames, jokes, horoscopes, TV content and advertising. Buy and send mobile phones back to your family in the Philippines by visiting an online Cellular Mobile Philippine Phone site.
In 2006 the total value of mobile phone paid media content exceeded internet paid media content and was worth 31 Billion dollars (source Informa 2007). The value of music on phones was worth 9.3 Billion dollars in 2007 and gaming was worth over 5 billion dollars in 2007 (source Netsize Guide 2008).
The mobile phone is often called the Fourth Screen (if counting cinema, TV and PC screens as the first three) or Third Screen (counting only TV and PC screens). It is also called the Seventh of the Mass Media (with Print, Recordings, Cinema, Radio, TV and Internet the first six). Buy and send mobile phones back to your family in the Philippines by visiting an online Cellular Mobile Philippine Phone site.
Most early content for mobile tended to be copies of legacy media, such as the banner advertisement or the TV news highlight video clip. Recently unique content for mobile has been emerging, from the ringing tones and ringback tones in music to "mobisodes," video content that has been produced exclusively for mobile phones.
The advent of media on the mobile phone has also produced the opportunity to identify and track Alpha Users or Hubs, the most influential members of any social community.
AMF Ventures measured in 2007 the relative accuracy of three mass media, and found that audience measures on mobile were nine times more accurate than on the internet and 90 times more accurate than on TV. Buy and send mobile phones back to your family in the Philippines by visiting an online Cellular Mobile Philippine Phone site.
About the Author
Christine Layug writes articles for Philippine Online Shopping Site, Express Regalo - http://www.expressregalo.com.
Tell others about
this page:
Comments? Questions? Email Here