Understanding The 7 Causes Of Bad Flyers

It happens. You might be the newbiest of the new, or the professional marketer with flyers and you will still probably experience printing bad flyers that do not work quite as well as you thought they would. You should not worry too much when this happens though because all custom flyers cannot please everybody. What you need to always figure out and understand is the main causes of why your flyers get that bad review from audiences.

Let me help you understand exactly the real causes of a flyer’s failure. Once you understand how flyers fail, you should be able to correct your errors and increase your chances of success. So read on below and see what you need to learn.

1. Bad and cheap Paper – If you used bad and cheap paper, then that might be one of the main causes why your flyers look bad. Remember that flyers are immediately exposed to the elements once they are deployed.

If they are made of cheap paper, it won’t take a long time for those flyers to be torn apart. You won’t produce great flyers when these things happen of course. That is why it is more recommended for you to spend on thicker and better quality paper all the time.

2. Bad and fuzzy Images – Flyers will also look bad and cheap if they have bad and fuzzy images. A fuzzy image in flyer printing is typically caused by its design using low resolution images. Amateurs typically make this mistake as they do not know that flyer printing still requires high resolution images to render the pictures clearer and better for printing.

So if you see that your own flyers have fuzzy images, you already know that you made a mistake. Make sure that you be careful and use only the best high quality images possible for your flyers.

3. Bad and old font styles – Fonts can become old. That is right! The fonts you used in the 90’s will probably look very common and old now. In fact it might be TOO OLD and TOO COMMON causing your own flyers to look old and common as well. Believe me these fonts have a big effect. That is why you should avoid using old font styles and go for the best and newest web 2.0 fonts in use out there.

4. Bad and generic text content – Never generalize your content in flyers. If you do, then you will probably just sound like any run of the mill color flyer out there. If this happens, your flyers will probably more likely fail because simply they will not be as memorable. The best flyers have specific interesting content that is aimed for its target readers or demographics. So it is best to avoid those generalized flyer content whenever possible. Write something new and interesting for the best results.

5. Bad or common color themes – Flyers can also turn bad if you use bad and common color themes. This is because distinction is the most important part for a flyer to succeed. Use the most common colors that is used by others with their themes, and you should expect that your own flyers won’t be as memorable to people as you would like. So loose the bad or common color themes. Go for those exotic and interesting color mixes. It will be better.

6. Bad or missing call to action – A call to action is a crucial element in a commercial flyer. Without that invitation to do something readers will miss the point of your flyer. So check your layout and just determine if you do have a good and convincing call to action. Without it, your flyers might be not fit for mass flyer printing yet.

7. Bad or unfit flyer size – Lastly, a color flyer will probably turn out bad if you use the wrong flyer size. Make the flyer too large for your intended audience and they will probably not pick it up because it is unwieldy. Use something too small and they might actually miss your flyer.

So make sure you use some proper discernment techniques and try to figure out exactly the best flyer size for your audience. The closer to the ideal size for your markets, the better for your flyers.

Now you should understand why flyers fail. With this knowledge you should be able to avoid total failure with your color flyers. Good Luck!

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