A Recipe for the Right Temporary Staffing
Temporary Staffing to Bring your Brand to Life
You would never dream of cutting corners on the creative aspect of an experiential marketing campaign or promotion – and the same can be said of the staff you hire to communicate your brand's message. You may use temporary staffing once a year or several times a month. Either way, the quality of those you hire are just as important, if not more important than any other aspect of your program.
Some of the top tips you should look for in a temporary staff include a polished and professional appearance, the ability to understand and communicate your company's key messages and a results driven sales ability.
Whether you're handing out anti-viral tissues in sub-zero weather outdoors, sampling wine in a liquor store, demonstrating a handset in a store or collecting surveys for market research purposes – the end goal is always directly related to sales and your bottom line.
Temporary staff are walking and walking commercials for your brand. In most cases, the appearance is as important as it would be for a TV commercial or print ad. You should be clear about your expectations on appearance, such as: - Male or female staff. What is most suited to your target demographic? A female staff may be best for rum tasting but male staff would be best for a vodka spritzer. - What the apparel will be. Is it a simple t-shirt and black pants or will it be a tight revealing dress? - Are you striving for a clean cut appearance, something more hipster or over the top sexy?
In addition to appearance, it is the personality of the temporary staff that will bring your brand to life. • Do you want a high energy brand ambassador to get a buzz going about your brand? • Would multicultural staff bilingual in a specific language be more appropriate? • What about promotional models with show stopping good looks and a dazzling personality? • Perhaps you're main concern is driving sales you need someone who can master extensive amounts of product knowledge and key messaging?
Temporary staffing teams should be trained to represent your brand image and promote/sell related products and/or services with vigour.
No matter the criteria for your event whether it's a look, a language, sales skills or good old hard-working individuals with a great personality, temporary staffing is an excellent way to supplement brand awareness for your product and ultimately increase your sales.
Getting your product off the shelves and into people's hands is part of the process. Temporary staff are proactive, persuasive and personable. While they may not be directly responsible for selling your product, the goal is to get people to taste it, experience it, feel it, understand it – and in doing so, a positive impression may lead to a sale, a long-term loyal customer, and tremendous growth for your business.
Gone are the days of traditional, one-sided advertising only. Consumers are taking control of their own content – so some of the key revolutionary tactics all involve temporary staffing. Without it, your brand may never reach its full potential.
About the Author
Business owner, Serena Schwab enveils the secrets behind temporary staffing and its impact on businesses everywhere. Her expertise allows a closer look at the expections business owners should hold before anything else is taken into account. For more on how temporary staffing can benefit your brand, check out www.tigrispersonnel.com/temporary-staffing.
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