Tips On Selecting Good Business Names
Formulating good business names can be both challenging and fun. Challenging because you want to make sure that the name of your enterprise would be powerful enough to help it succeed; and fun because there are so many great-sounding names out there that you can think of. If you are planning to start a venture and you wish to name it well, here you will learn some important and practical tips to do it.
Now, why would you care much about a name? Others don't seem to have any trouble labeling their business, right? They just go with whatever pops up in their head. If you're thinking of following this lead, stop! Keep in mind that the brand, image, and position of your business can be hugely affected by how you are calling it. Take Google and McDonalds for instance. Do you think they would've been as successful if they had a different name? Clearly a name is important. But it may not be enough for you.
Now, when formulating a name for your business, there are basically three things you have to keep in mind: It must be easy to say, easy to spell, and easy to remember.
Easy to say. Can you imagine having to tell people of a name that's difficult to pronounce? If your business has a name like this, how would your marketing campaign go? Everyone will definitely have a hard time, don't you think?
Easy to spell. The ease of spelling is a simple but crucial business name strategy you have to take into account. This is particularly true among online enterprises. Their store address is their domain name and when the latter is hard to spell, it will be hard to reach the store as well. That said, you have to make sure that the business' name can be spelt simply and effortlessly. Forget about using foreign words. They may sound classy but are absolutely impractical.
Easy to remember. People never have trouble memorizing good business names. Actually, they don't even memorize them; they just remember! For some reason, a simple and creative name can be easily stored in the memory.
Now that you already have the basics of how your business name should be, let's talk about some possibilities on how to create it:
Go for the plain and the simple. While plain and simple may sound bland, it can actually go a long way. It's easy to say, to spell, and to remember. This is particularly advisable if you want a name-- such as your family name-- to be established. Say, Smith's Bakeshop or Rogers' Bags.
Let it be descriptive. A descriptive business name is a name that informs people what the venture is about. For example, Your Tot's Toys. Here you can already gather that the business is a toy store for toddlers. Quite convenient, right?
Make it suggestive-- A suggestive business name is one that tells of the business in an indirect way. For example, GreatBytes (for a software store) or Yummydough (for a donut or bread shop).
These are the important tips you have to recall when pondering about good business names. They are simple, practical, and can absolutely get you far.
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