Photography Marketing & Selling Secret #21: Never Let Original Images Leave Your Photo Biz
A major key to success with your portrait and wedding photography business is to never let the original images ("proofs or thumbnails" or whatever you want to call them) leave your photography business or studio in any way. And don't post them online either!
This is a HUGE mistake I see photographers making all over the world right now and it's costing them thousands in lost sales that should have been theirs. (Plus the clients lose, too, because they are missing out on so many wonderful additional ways they could be enjoying the images you created .)
Here's an important sentence to remember always: "Just because we CAN do it doesn't mean that we SHOULD do it!"
Trust me, you do NOT want to be posting your images online so people can go see them and "place their order" on the Internet. Why not? Because the "order" they place will suck - no matter how "good" a photographer you are!
Now, I know, lots of photographers are doing this - so it's tempting to think that it's a good decision for you as well. But if you want to earn a great living with your photography, without working yourself to death, then this is a big mistake for you.
Why?
Because personal portraiture & wedding photography require personal one-on-one service from you as the artist/craftsperson. This is NOT pressure, it's good service. It's being with your clients to help them make the right decisions for THEM.
Yes, if you present your images correctly while you're meeting with them you will make a lot more money, too, but the primary reason for not posting the images online, or printing up "proofs" is to be sure you take good care of your clients and help them make the right decisions for themselves and their family. It's totally a "win-win" situation for everyone.
You have spent years learning how to create the images you create. Plus, you have invested a lot of time and effort to actually create the photographs for your clients. Now, don't screw everything up by not investing a little more time & effort in presenting these beautiful images to your clients in person with them!
So do NOT fall into the trap of posting your images online or sending them home with your clients in ANY form. You are an artist. You create lovely images. Now act like it and take good care of your clients. They will thank you for it.
About the Author
Why are some photographers getting rich and having all the customers and clients they could ever want, while others are struggling? Charles Lewis has created the *ultimate* guide - "The TOP 33 Photography Marketing Secrets" free E-Course reveals the secrets for getting hundreds of new customers - FAST - regardless of the economy, your town, or whether you work on main street or out of your home studio. Click Here: ==> http://www.cjlewis.com
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