7 Success Principles For Internet Marketers

Internet marketing can be one of the most lucrative endeavors -- when done properly. And just like in any other profession, there are fundamental principles that enable a person to succeed in this space.

In order to succeed as an internet marketer, you must learn the fundamentals of the game. The fundamentals will be the foundation upon which you build a profitable and a sustainable business.

The 7 success principles for internet marketers are:

1. ADOPT THE RIGHT MINDSET

Think like an entrepreneur. Entrepreneurs are not paid for their time. They're paid for the value they bring to the marketplace. It takes time to deliver value, but once you do, you will start making money. Marketing is no different. As a marketer, you are not paid for the time you spend on your business, you are paid for the results your business produces. If you don't produce results, you don't get paid.

2. KNOW YOUR AUDIENCE

The golden rule in marketing is often called the "Hungry Market Concept". That rule is this: find a market that is hungry for a product and give them what they want. Succeeding as an internet marketer requires a combination of offering the right product, crafting the right message, and getting that message in front of the right audience. If you aren't getting any sales, you may be communicating your message to the wrong audience (or perhaps the wrong message to the right audience).

3. GENERATE TRAFFIC

Traffic is the measure of people visiting your website. If no one sees what you're offering, you won't get any customers. Like a retail store in a busy mall or in the downtown core of a big city, you want lots of people passing by your store. Your website is your store. You want high traffic (lots of people visiting your website), you want consistent traffic, and you want targeted traffic (visitors who are in your target market).

4. BUILD A LIST

Many people believe that marketers with the biggest lists make the most money. This is not necessarily true. The size of your list is not as important as the relationship you create with your list. Give your subscribers a ton of value that helps them solve their problems and you will earn their trust. When they trust you, they will buy from you. Your relationship with your subscribers is more important than the number of subscribers you have.

5. BE CONGRUENT

Make sure all of your marketing and communication with your audience has the same message. If your messages constantly changes, or is not consistent across all of the different platforms and tools you use to market your business (your website, your logo, your social media pages, etc.) you will confuse your audience. Confused people don't buy.

6. MANAGE YOUR TIME AND FOCUS

Learn how to protect your time. Whether you are a full-time internet marketer or you do it to supplement your existing income, you must spend your time on income producing activities. Always be asking "What am I doing to grow my business?" Spend the majority of your time on activities that yield the greatest return on investment (emailing you list, product creation, etc.). Delegate all the activities that are necessary but do not have a direct correlation on your income (customer service, graphic design, etc.).

7. IT'S ALL IN THE NUMBERS

The most successful internet marketers track everything. They know how many people see their ads. They know how many people click on their ads. They know how many people visit their website. They know how many people join their email list. And they especially know how many sales their business makes. When you know all these numbers, making money becomes a science. Track everything and know your conversion rates. This way, you know exactly what return on investment your marketing dollars will bring you.

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