To Symbol Or To Wordmark, That's The Question

If you need a new logo for your new or existing company, I have great news for you! Designing an image that represents your company is not an impossible job, but it requires time and effort to come out with an unique concept that will transmit your company's message. Today, I'm not going to talk about the whole process behind it, it'll take me a loong time to explain. Instead I'm going to give you some tips in how to choose which type of logo works best for your company, Symbol Or Wordmark? But before we discuss any tip, let be clear about each definition.

Symbol: Anything that represents or stands for something else, esp. a material object representing something abstract. (I googled the definition, don't give me any credit for it) In other words, symbols don't use any words to express what they mean. Instead, they are there for you to recognize them just by seeing the symbol. Let me give you a few examples of the greatest company symbols: McDonalds and the golden arches, the nike swoosh, Toyota. The list goes on and on, but I think those are the most popular ones, or at least the easiest to remember.

Wordmark: It is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Like Coca-cola, Google or ESPN.

Now the big question is: which one do I want to use for my company? well, here are a couple of things to ask yourself before deciding:

1- What type of message do I want my logo to transmit? Depending on the logo's message you should use different type of fonts, colors and layouts.

2- Is my name too generic, too long, or how well does it translate globally? If your name is "Matthew & Son Enterprises" you could use an acronyms, (MSE) add a classy feel and voila!

3- Where am I going to place it? Business cards, emails, letterheads, promo products and where else? So the type of logo you choose has to fit and look clear in every single size.

Time for conclusions: Try to imagine your logo in both types, answer those 3 question and then you can decide which one will resonate better with your desired audience. If you feel you don't have enough knowledge to do this, don't worry, you can use a little help from your designer. He or she will help you with that, just make sure he's not the only one throwing ideas for your custom logo design, because you're the one that know better about your company's wants and needs

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