Mobile Commerce: Tips and Tricks
There are currently 234 million mobile phone users in the US and 48% of those phones can access the internet. This presents a new opportunity for online retailers who are only starting to fully explore the depths of ecommerce capabilities.
With the world on the move, online retailers have the chance to increase sales by adapting their ecommerce platform to mobiles. Think about all of the time that people spend waiting in lines, on the bus and generally sitting around, where they are most likely on their smartphones communicating with their friends, playing games or shopping!
There are still so many etailers who haven't fully figured out their platform and offering on desktops, and until they do they probably shouldn't venture into something , which in many ways, is more complicated. But there is a certain amount of urgency, because the world has gone digital and those consumer brands who aren't keeping up with the technology are going to fall far behind their competitors.
When building a mobile commerce site there are a few things to bear in mind.
Size and location:
People who are on route to your brick-and-mortar shop are likely to utilise their phones to access your address and store hours. Smart mobile commerce providers will use this to their advantage by selling advertisements in this space and generating more revenue for themselves.
Mobile commerce providers must remember that the size of a mobile phone screen is much smaller than that of a desktop. As a result graphics and functionality should be able to fit into the screen size of a mobile phone. Moreover, the content that's included for a mobile site should be limited to the most important and relevant information.
Social Integration:
Undoubtably, you've noticed that most websites- ecommerce or otherwise- have embedded social plugins. The reason for this is because people love to share and socialise. The more people the Like your site or product, the greater the visibility it gets and the further your brand can spread and sales can soar. By integrating social features into your mobile commerce site etailers are setting themselves up for the same result.
Capturing Data:
If a user is on your site already, it is evident that there is an interest there. While you have their attention why not ask them for their email address and phone number? That way you can continue the conversation with them at a later time. This concept ties in nicely with 'personalisation' another component of successful ecommerce. By adapting your emails and promotional offers to the specific consumer based on purchase history etc. etailers have a chance to sell many more products.
Don't waste any more opportunities - adapt your ecommerce technology to suit a mobile platform.
About the Author
Adaptive Consultancy is a London-based digital agency specialising in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. For more on ecommerce solutions visit http://www.adaptiveconsultancy.com/e-commerce/
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